What are the most effective ways to use mobile QR codes to drive traffic?

1 Choose the right content

The first step to use QR codes successfully is to choose the right content to link them to. You want to offer something valuable, relevant, and engaging to your target audience, such as exclusive discounts, useful tips, interactive games, or compelling stories. Avoid linking to content that is not mobile-friendly, outdated, or too long. You also want to make sure that your content has a clear call to action, such as signing up for a newsletter, following a social media account, or making a purchase.

2 Design the code creatively

The second step is to design the code creatively, so that it stands out and attracts attention. You can customize the code with colors, shapes, logos, or images that match your brand identity and message. You can also use different sizes, formats, and materials to display the code, such as posters, flyers, stickers, labels, or packaging. However, you should always test the code before printing or distributing it, to ensure that it is readable and functional.

3 Place the code strategically

The third step is to place the code strategically, so that it reaches the right people at the right time and place. You want to put the code where your potential customers are likely to see it and scan it, such as in-store displays, product tags, business cards, or receipts. You also want to consider the context and the environment of the code placement, such as the lighting, the distance, and the noise level. You should also provide clear instructions and incentives for scanning the code, such as a catchy slogan, a benefit statement, or a reward.

4 Track and measure the results

The fourth step is to track and measure the results of your QR code campaign, so that you can evaluate its effectiveness and improve it. You can use various tools and platforms to generate and manage QR codes, such as QR Code Generator, QR Code Monkey, or QR Code Studio. These tools can provide you with data and insights on how many people scanned your code, where they came from, what device they used, and what actions they took after scanning. You can use this information to optimize your content, design, placement, and goals.

5 Test and update the code

The fifth step is to test and update the code regularly, so that you can ensure its quality and relevance. You should check the code for errors, glitches, or broken links, and fix them as soon as possible. You should also update the code with new content, offers, or features, to keep your customers interested and loyal. You can use dynamic QR codes, which allow you to change the content without changing the code itself, to save time and money.

6 Follow the best practices

The sixth and final step is to follow the best practices for using QR codes, to avoid common mistakes and pitfalls. To reduce complexity and size, use a short and simple URL for your content. Additionally, use a landing page that is optimized for mobile devices to provide a smooth and fast user experience. It is also important to use a QR code scanner app that is compatible with your code, as well as a QR code generator that provides analytics and security features. Lastly, make sure the QR code is compliant with the QR code standards, to ensure its readability and functionality.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?