What are the most effective ways to use Crazy Egg for conversion optimization?

2 Segment your audience

Another useful feature of Crazy Egg is that you can segment your audience based on different criteria, such as device, source, location, or behavior. This allows you to see how different groups of visitors interact with your website, and what their preferences and pain points are. For example, you can use scroll maps to see how far people scroll down your page, and see if there are any differences between desktop and mobile users. You can also use click maps to see what links or buttons people click on, and see if there are any variations based on where they came from or what they did on your site.

3 Test your hypotheses

Once you have identified the problem areas and segmented your audience, you can use Crazy Egg to test your hypotheses and see what changes can improve your conversions. For example, you can use A/B testing to compare different versions of your page, and see which one performs better in terms of clicks, conversions, or revenue. You can also use snap shots to track the changes over time, and see how your website evolves and responds to your optimization efforts.

4 Analyze user feedback

Another way to use Crazy Egg for conversion optimization is to analyze user feedback and see what your visitors think and feel about your website. For example, you can use surveys to ask them specific questions, such as what they like or dislike about your site, what their goals or challenges are, or what suggestions they have for improvement. You can also use recordings to watch how people navigate and interact with your site, and see what issues or obstacles they encounter along the way.

5 Learn from best practices

Finally, you can use Crazy Egg to learn from best practices and see what works well for other websites in your niche or industry. For example, you can use benchmarks to see how your website compares to others in terms of performance, engagement, or conversion. You can also use insights to get actionable tips and recommendations based on your data and goals, and see what you can do to improve your website and boost your conversions.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?