What are the most effective ways to track media coverage of your organization or issue using BuzzSumo?

1 Set up your keywords

The first step is to define the keywords that are relevant to your organization or issue. These can be your brand name, your product name, your spokesperson name, your campaign slogan, or any other term that you want to track. You can also use modifiers such as quotes, asterisks, or minus signs to refine your search. For example, if you want to track the media coverage of a new electric car model, you can use the keyword "electric car" or "electric car *", which will include any word that follows electric car, such as model, review, or price. You can also exclude irrelevant terms by using the minus sign, such as "electric car -Tesla", which will filter out any mention of Tesla.

2 Choose your sources

The next step is to select the sources that you want to monitor. BuzzSumo allows you to choose from different types of sources, such as articles, blogs, podcasts, videos, or forums. You can also filter by domain, country, language, or date range. For example, if you want to track the media coverage of a new electric car model in the US market, you can select articles as your source type, and filter by domain .com, country US, and date range last month. This will give you a list of articles that mention your keyword in the US online media in the last month.

3 Analyze your results

The third step is to analyze your results and gain insights from them. BuzzSumo provides you with various metrics and features to evaluate the media coverage of your organization or issue. For example, you can look at the total number of mentions, total engagements, average engagements, sentiment, and influencers. Additionally, you can use features like charts to view trends and patterns over time, filters to narrow down results by criteria, and export to download your results as a CSV file. All of these metrics and features can provide valuable insights into the media coverage of your organization or issue.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?