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What are the most effective ways to segment your target audience for CRO based on user feedback?

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Segmenting your target audience is a crucial step for conversion rate optimization (CRO), which is the process of improving your website or app to increase the percentage of visitors who take a desired action. But how do you know which segments to focus on and how to tailor your CRO strategies to their needs and preferences? One of the best sources of insight is user feedback, which can help you understand the motivations, pain points, expectations, and satisfaction of your users. In this article, we will explore some of the most effective ways to segment your target audience for CRO based on user feedback.

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Abdul Muqeet

eCommerce Businesses Strategist and Acquiring Clients Automatically through Sales Funnels. DR copywriter | Funnel…

1 Behavior-based segmentation

One way to segment your target audience is based on their behavior on your website or app, such as the pages they visit, the actions they take, the time they spend, the frequency they return, and the stage they are in the conversion funnel. By analyzing these behavioral data, you can identify patterns and trends that reveal the interests, goals, and challenges of different user groups. For example, you can segment users who abandoned their carts, users who completed a purchase, users who signed up for a free trial, users who used a specific feature, and so on. Then, you can use user feedback tools, such as surveys, polls, ratings, reviews, or comments, to ask relevant questions and collect qualitative data that can help you optimize your website or app for each segment. For instance, you can ask users who abandoned their carts why they did not complete their purchase, what would make them more likely to buy, or how satisfied they were with the checkout process. You can use this feedback to improve your design, copy, pricing, offers, or usability for each segment.

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Abdul Muqeet

eCommerce Businesses Strategist and Acquiring Clients Automatically through Sales Funnels. DR copywriter | Funnel builder | Offer Owner
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Get to know their website wanderers by their digital footprints – pages, actions, time spent. It's like reading their minds. Find the cart abandoners, the checkout champions, the feature enthusiasts. Then, throw a digital party with surveys and feedback. Ask why they bailed on carts, what'd seal the deal, or how checkout felt. It's like tweaking your place based on guest suggestions – make it comfy for everyone.

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2 Demographic segmentation

Another way to segment your target audience is based on their demographic characteristics, such as age, gender, location, income, education, occupation, or family status. These factors can influence how your users perceive and respond to your website or app, as well as their needs, preferences, and expectations. By collecting demographic data from your users, either through user feedback tools or analytics platforms, you can create segments that reflect the diversity and specificity of your target market. For example, you can segment users by age groups, such as millennials, gen X, or baby boomers, and use user feedback to understand how each group differs in their online behavior, preferences, and pain points. You can use this feedback to customize your website or app for each segment, such as by using different images, colors, fonts, tone, or messaging.

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3 Psychographic segmentation

A third way to segment your target audience is based on their psychographic attributes, such as their personality, values, attitudes, interests, or lifestyle. These factors can affect how your users relate to your website or app, as well as their motivations, goals, and emotions. By gathering psychographic data from your users, either through user feedback tools or third-party sources, you can create segments that reflect the deeper and more nuanced aspects of your target market. For example, you can segment users by their values, such as environmentalism, social justice, or innovation, and use user feedback to understand how each value influences their decision-making, satisfaction, and loyalty. You can use this feedback to align your website or app with each segment, such as by highlighting your social impact, your unique value proposition, or your customer testimonials.

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4 Feedback-based segmentation

A fourth way to segment your target audience is based on their feedback on your website or app, such as their satisfaction, loyalty, or advocacy. These factors can indicate how your users feel about your website or app, as well as their likelihood to convert, retain, or refer. By measuring and analyzing these feedback data, either through user feedback tools or analytics platforms, you can create segments that reflect the performance and potential of your website or app. For example, you can segment users by their net promoter score (NPS), which is a metric that measures how likely they are to recommend your website or app to others, and use user feedback to understand the reasons behind their score. You can use this feedback to improve your website or app for each segment, such as by addressing their pain points, enhancing their benefits, or rewarding their referrals.

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Abdul Muqeet

eCommerce Businesses Strategist and Acquiring Clients Automatically through Sales Funnels. DR copywriter | Funnel builder | Offer Owner
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Somewhat Agree: Don't put all your bets on feedback; check if it aligns with what users actually do on your site. Changes based on feedback might hit differently for each user – it's a mixed bag. Not Convinced: Feedback's like one person's take; it might not cover what everyone thinks. Fixing stuff based on feedback? Test it out – what works for one might not jazz up another.

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5 Hybrid segmentation

A fifth way to segment your target audience is based on a combination of different criteria, such as behavior, demographics, psychographics, and feedback. This can help you create more refined and targeted segments that account for the complexity and diversity of your users. By using multiple sources of data, both quantitative and qualitative, you can create segments that are more accurate, relevant, and actionable for your CRO efforts. For example, you can segment users by their behavior and their feedback, such as users who visited your pricing page and gave a low NPS score, and use user feedback to understand their objections, concerns, or questions. You can use this feedback to optimize your website or app for each segment, such as by offering discounts, guarantees, or testimonials.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to segment your target audience for CRO based on user feedback?

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1 Behavior-based segmentation

2 Demographic segmentation

3 Psychographic segmentation

4 Feedback-based segmentation

5 Hybrid segmentation

6 Here’s what else to consider

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