Sponsors can make or break your golf course events. They can provide valuable resources, exposure, and revenue for your club, as well as enhance the experience for your guests. But how do you attract and retain the right sponsors for your events? Here are some tips to help you secure sponsors for your golf course events.
Before you approach potential sponsors, you need to know who your target audience is and what they value. What are their demographics, interests, preferences, and needs? How do they relate to your club and your events? What kind of benefits and incentives would appeal to them? Knowing your audience will help you craft a compelling sponsorship proposal that showcases how your event can help the sponsor reach and engage their ideal customers.
There are a myriad of ways to make golf events attractive to sponsors: Offer a sponsor the opportunity to "buy" a hole on the course where they can place their publicity. Par 3′s are the most sought after by sponsors as you can engage with the players, offering sponsor give aways. Hole in One sponors are very important as it brings a lot of player excitement to the event. Offer at least 3 to 5 prizes from different sponsors for the closest to the pins on all par 3′s, always making sure that the gift value does not exceed the amateur status limit. Make the awards ceremony very dynamic with prize give aways that are different from on-course prizes. Include sponsor logos in all social media when promoting the event.
Sponsorship will allow you the opportunity to offer sample beverages or swag of their product. It's a great way to introduce individuals who are especially unfamiliar with your brand.
Depending on what type of outing it is matters, it could be a million dollar fund raiser, it could be a memorial that is a tight nit group trying to stay in their circle. There is no correct answer for this without know the situation
A mí me ha resultado útil el acercamiento personal realizando una encuesta sobre objetivos alcanzados y objetivos por alcanzar, entrenamiento y prácticas.
Soy jugador de golf amateur y me dedico a la organización de eventos. Conozco lo que un jugador espera de un buen torneo. Conozco mi audiencia y los torneos que se realizan.
Next, you need to identify what assets you can offer to sponsors. These are the tangible and intangible benefits that sponsors can get from partnering with your club and your event. For example, some assets could be logo placement, signage, banners, social media mentions, website links, email blasts, product samples, giveaways, tickets, hospitality, networking, recognition, and testimonials. Think creatively and strategically about how you can leverage your assets to create value for your sponsors and align them with your event goals.
Ofrezco visibilidad , exclusividad , una base de datos y el contacto directo con el jugador en un momento de relax y diversión.
What a golf course may offer is longevity. If the facility is willing to place the signs in a visible and neat display at or near the driving range or cart staging area for one week following event.
Getting your professional service people Doctor & Dentist tax person & banker & lawyer to sponsor and advertise their services at the event w banners registration and hole sponsorships
Once you have a clear idea of your audience and your assets, you can start researching potential sponsors that match your criteria. Look for sponsors that have a similar target market, share your vision and values, have a history of supporting golf or related causes, and have the budget and capacity to sponsor your event. You can use online tools, directories, databases, networks, referrals, and social media to find and contact potential sponsors. Make a list of prospects and prioritize them based on their relevance, interest, and availability.
Un ejemplo que he visto es hacer prospección en los propios clubes, fomentando la participación de posibles patrocinadores creando sinergias de intereses.
Recomiendo acciones directas y exclusivas a mis patrocinadores , como el patrocinio de un concierto de piano y un cocktail en una capilla...
After you have a shortlist of prospects, you need to pitch your proposal to them. This is where you showcase your event, your club, your audience, and your assets, and explain how sponsoring your event can benefit them. You need to tailor your proposal to each sponsor and highlight what makes your event unique and valuable. You also need to include the sponsorship levels, packages, and prices, and the terms and conditions of the agreement. Be clear, concise, and professional in your communication, and follow up with the sponsors until you get a response.
Explain to them not only the number of clientele, golfers, who frequent and play your golf course but also some background of the demographic of the players. You then can discuss and share with each other the benefit that both parties would achieve with a sponsorship. Besides signage consider offering other benefits. Placement on website not just during an event but as a preferred business long term. Post and recognize via post on social media and tout their services etc.
Finally, once you secure a sponsor for your event, you need to deliver on your promises and exceed their expectations. You need to communicate regularly with the sponsor, update them on the progress and outcomes of the event, and provide them with feedback and reports. You also need to thank them for their support, acknowledge their contribution, and showcase their impact. By delivering on your promises, you can build trust, loyalty, and satisfaction with your sponsors, and increase the chances of renewing or expanding the partnership for future events.
Cumplir promesas, mostrar agradecimiento e interés y cumplir las expectativas es la parte más gratificante para mantener grandes relaciones y asociaciones.
Poner en valor su esfuerzo en público y fidelizar al jugador con una buena experiencia es la mejor forma de mostrar agradecimiento.
Develop long term mutually beneficial relationships within the community. Network whenever these opportunities present themselves and sponsor local events and activities.
Hold a small part of the event as charity . The management of big organizations who are interested in Golf love to have their names next to a charitable event . Convince the Organization to sponsor a kid who plays Golf and belongs to an underprivileged background. Especially in developing countries where the game is picking up .
En mi opinión, si consigues buenos premios y muchos regalos del sorteo tendrás una buena convocatoria, Consigues que se lo pasen muy bien con algún evento paralelo exclusivo con un buen catering al final habrán disfrutado del torneo y lo relacionarán con las marcas de los patrocinadores que hayan participado .. éxito asegurado.