What are the most effective ways to reach and engage with Gen Z consumers in market research?
Gen Z, the generation born between 1997 and 2012, is a diverse, tech-savvy, and socially conscious group of consumers that poses unique challenges and opportunities for market research. How can you effectively reach and engage with them to gain insights into their preferences, behaviors, and values? Here are some tips to help you design and conduct market research that resonates with Gen Z.