What are the most effective ways to overcome cognitive biases in your audience?
Cognitive biases are mental shortcuts that can distort our perception, judgment, and decision-making. They can affect how we communicate, persuade, and influence others in business settings. To overcome cognitive biases in your audience, you need to understand how they work, how to avoid triggering them, and how to use strategies that appeal to rationality, emotion, and social proof. In this article, you will learn some of the most effective ways to overcome cognitive biases in your audience and improve your business communication skills.