What are the most effective ways to measure the success of a native app?

1 User Acquisition

User acquisition is the process of attracting and converting new users to your native app. It is influenced by factors such as marketing campaigns, app store optimization, referrals, and word-of-mouth. To measure user acquisition, you need to track metrics such as downloads, installs, registrations, and first-time users. These metrics can help you understand how well your app is reaching and engaging your target audience, and how much it costs to acquire each user. You can also compare your user acquisition metrics with your competitors and industry benchmarks to see how you stack up.

2 User Retention

User retention is the measure of how many users continue to use your native app over time. It is a key indicator of user satisfaction, loyalty, and engagement. To measure user retention, you need to track metrics such as active users, sessions, session length, and retention rate. These metrics can help you understand how often and how long your users interact with your app, and how many of them come back after a certain period. You can also segment your users based on their behavior, preferences, and demographics to identify which groups have higher or lower retention rates.

4 User Experience

User experience is the measure of how easy, enjoyable, and satisfying your native app is to use. It is affected by factors such as app performance, usability, accessibility, and aesthetics. To measure user experience, you need to track metrics such as app crashes, errors, load time, and ratings. These metrics can help you understand how well your app functions and responds to user inputs, and how many users encounter problems or frustrations. You can also use techniques such as usability testing, user interviews, and analytics to identify and fix issues that affect user experience.

5 User Monetization

User monetization is the measure of how much revenue your native app generates from your users. It is determined by factors such as your business model, pricing strategy, and value proposition. To measure user monetization, you need to track metrics such as revenue, average revenue per user, lifetime value, and return on investment. These metrics can help you understand how much your app earns and spends, and how much each user contributes to your profitability. You can also use methods such as A/B testing, cohort analysis, and funnel analysis to optimize your monetization strategy and increase your revenue.

6 User Growth

User growth is the measure of how much your native app expands its user base over time. It is influenced by factors such as user acquisition, retention, engagement, and referrals. To measure user growth, you need to track metrics such as growth rate, churn rate, viral coefficient, and net promoter score. These metrics can help you understand how fast your app is growing or shrinking, and how many users recommend or discourage others from using your app. You can also use tactics such as referral programs, incentives, and gamification to boost your user growth and spread the word about your app.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?