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What are the most effective ways to measure the social impact of your CSR initiatives on women and girls?

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Corporate social responsibility (CSR) is not only about doing good for the environment and society, but also about creating value for your business and stakeholders. One of the ways to demonstrate this value is by measuring the social impact of your CSR initiatives, especially on women and girls, who often face multiple challenges and inequalities. However, measuring social impact is not a simple task, and it requires a clear strategy, a robust framework, and reliable data. In this article, you will learn about some of the most effective ways to measure the social impact of your CSR initiatives on women and girls, and how to communicate your results to your audiences.

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Edna Liliana Rodriguez, PMP? and MSc in CSR

Top Corporate Social Responsibility voice - Ingeniera, consultora, directora y profesora en estrategia…
Alexandra Noirault

Consultante & Formatrice ?? Démarche RSE - Marketing Durable - Numérique Responsable ?? Partenaire Dinamic+ CCI Pays de…

1 Define your goals and indicators

The first step to measure the social impact of your CSR initiatives on women and girls is to define your goals and indicators. What are the specific outcomes and changes that you want to achieve and measure? How do they align with your overall CSR strategy and vision? How do they contribute to the global goals and standards, such as the Sustainable Development Goals (SDGs) or the Women's Empowerment Principles (WEPs)? Once you have defined your goals, you need to identify the indicators that will help you track and measure your progress and performance. These indicators should be SMART: specific, measurable, achievable, relevant, and time-bound.

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Alexandra Noirault

Consultante & Formatrice ?? Démarche RSE - Marketing Durable - Numérique Responsable ?? Partenaire Dinamic+ CCI Pays de la Loire ??Labels Lucie 26000 - NR - 360 RSE | LinkedIn Top Green Voice 2024
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An effective way to measure social media success is by focusing on engagement metrics, not just follower counts. For instance, track how many meaningful interactions—comments, shares, and direct messages—you receive per post. A small business I advised doubled their engagement by asking thought-provoking questions in their posts, leading to increased customer loyalty and sales. Remember, it's the quality of connections, not the quantity, that truly drives impact. Let's prioritize meaningful engagement to gauge our social media's true value!

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Marek R. Helinski (M.Sc., MBA) - B2B Export?? ? ?? ?????

Find your new growth opportunities with experienced international business development senior executive - B2B export, innovations, inventions, new technologies, AI, CSR/ESG - business partners search, product sourcing
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- Use quantitative indicators such as enrollment rates and economic opportunities to measure the impact specifically on women and girls. - Gather insights through surveys and partner with NGOs for external assessments, providing a comprehensive understanding of the initiatives' effectiveness. - Conduct longitudinal studies to track sustained changes over time in the lives of women and girls. - Develop indicators focused on women's empowerment, including leadership roles and financial independence. - Calculate social return on investment, collaborate with other entities for joint impact assessments. - Create impactful case studies highlighting individual success stories to provide qualitative evidence of real-world change.

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2 Choose your methods and tools

The next step is to choose the methods and tools that will help you collect and analyze the data for your indicators. There are different methods and tools that you can use, depending on your resources, objectives, and context. Some of the most common ones are surveys, interviews, focus groups, case studies, stories of change, and social return on investment (SROI). You can also use online platforms and software that can help you design, implement, and manage your impact measurement process. For example, you can use Impact Cloud, a cloud-based solution that enables you to measure and report on your social impact across multiple projects and stakeholders.

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Edna Liliana Rodriguez, PMP? and MSc in CSR

Top Corporate Social Responsibility voice - Ingeniera, consultora, directora y profesora en estrategia, sostenibilidad, RSE y ASG
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En el arte de la medición, la eficiencia, la economía y la efectividad son pilares indispensables. Sin esta combinación, las mediciones carecen de valor o se vuelven imposibles de abordar. Esto es especialmente crucial en el contexto de la equidad de género, donde un índice multidimensional debe capturar tanto aspectos objetivos como subjetivos, realidades y percepciones, integrándolos para plasmar claramente las evidencias. Asimismo, las intervenciones deben ser cuidadosamente dise?adas para garantizar que este índice refleje fielmente tanto los datos concretos como las transformaciones experimentadas en otros aspectos, lo cual, en conjunto, represente el progreso de las mujeres y ni?as en superar las desigualdades que enfrentan.

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Debbie Haski-Leventhal

Purpose Leader | Inspirational speaker | Best-selling author | Awarded Professor of CSR | MBA Director | TED Speaker
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One innovative way to do this is to empower and train women and girls to use these methods for you. Train local women in interviewing and conducting focus groups and teach them how to collect and analyse data. When women collect data on other women, they can truly work on gender equity.

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JORGE GONZALEZ M

Consultant for social - environmental issues
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Medir el impacto de las iniciativas de Responsabilidad Social Empresarial (RSE) entre mujeres, ni?as y mujeres transgénero requiere un enfoque integral que considere múltiples dimensiones, como el empoderamiento económico, la inclusión social, el acceso a la educación y la salud, la igualdad de género y la promoción de los derechos humanos. Se pueden evaluar aspectos como la participación en la vida comunitaria, el acceso a servicios públicos y sociales, la participación en actividades culturales y recreativas, y la integración en redes de apoyo social. Asimismo, evaluar aspectos como la igualdad de oportunidades laborales o la prevención de la violencia de género, dependiendo de las actividades que se ejecuten en el territorio

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3 Involve your stakeholders

The third step is to involve your stakeholders in your impact measurement process. Your stakeholders are the people who are affected by or interested in your CSR initiatives, such as your employees, customers, suppliers, partners, beneficiaries, communities, investors, and regulators. By involving them, you can ensure that your impact measurement is relevant, inclusive, participatory, and transparent. You can involve your stakeholders in different ways, such as by consulting them on your goals and indicators, inviting them to participate in your data collection and analysis, sharing your results and feedback with them, and co-creating solutions and actions based on your findings.

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Jose John Mavely

Research Scholar at CUSAT | Corporate Social Responsibility | Corporate Volunteering | Agile Project Management | Corporate Social Work
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A research aptitude is necessary when involved with CSR stakeholders. There should not be any bias towards any party, corporate or stakeholder. Qualitative research among the stakeholders (here women and girls) through interviews or focused group discussion will help to understand the impact of CSR among them (mind to take note of the nonverbal aspects like body language and emotions). The feedback received will be an opportunity to improve the management of CSR.

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4 Report and communicate your results

The final step is to report and communicate your results to your internal and external audiences. Reporting and communicating your results is not only a way to demonstrate your accountability and credibility, but also a way to showcase your achievements and impact, and to inspire and engage others. You can use different formats and channels to report and communicate your results, such as reports, dashboards, infographics, videos, podcasts, blogs, newsletters, social media, events, and webinars. You should also follow some best practices, such as using clear and concise language, highlighting your stories and testimonials, providing evidence and data, and acknowledging your challenges and learnings.

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Jose John Mavely

Research Scholar at CUSAT | Corporate Social Responsibility | Corporate Volunteering | Agile Project Management | Corporate Social Work
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Reporting and communicating have two important heads. One shared among beneficiaries and two to the management. As far as beneficiaries are concerned the reporting should take an achievement style indicating how the CSR activities are helping women and girls in the community and what are the future goals of the project (incorporating the feedback). When communicating to the management it should be in a research perspective with proper flow exhibiting the statistical analysis (quantitative data) and videos (qualitative interviews) so that the CSR board get convinced about the activities and would suggest further improvements to the CSR design.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to measure the social impact of your CSR initiatives on women and girls?

1

2

3

4

5

1 Define your goals and indicators

2 Choose your methods and tools

3 Involve your stakeholders

4 Report and communicate your results

5 Here’s what else to consider

Corporate Social Responsibility

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What are the most effective ways to measure the social impact of your CSR initiatives on women and girls?

1

2

3

4

5

1 Define your goals and indicators

2 Choose your methods and tools

3 Involve your stakeholders

4 Report and communicate your results

5 Here’s what else to consider

Corporate Social Responsibility

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