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What are the most effective ways to incorporate local culture into a new tourism product?

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Creating a new tourism product is not just about offering a service or an activity to your customers. It is also about providing a meaningful and memorable experience that connects them with the destination and its culture. Culture is a complex and dynamic concept that encompasses the values, beliefs, traditions, customs, arts, and lifestyles of a group of people. It is what makes each place unique and attractive for visitors. But how can you incorporate local culture into your new tourism product in a way that is respectful, authentic, and engaging? Here are some of the most effective ways to do so.

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Daniel Jones

Marketing & Member Engagement Manager at Haversham & Baker
Hian Callegari

Eu ajudo agências de viagens a vender mais!
Dr. Aroop Das

Itvara Hospitality # Professional Doctoral Certificate in Global Leadership & Management from EIU, Paris - France #…

1 Understand your market

Before you design your new tourism product, you need to understand who your target market is and what their expectations, preferences, and motivations are. You need to conduct market research and analyze the trends, segments, and niches that are relevant for your product. You also need to identify the cultural aspects that your market is interested in and how they want to experience them. For example, some travelers may want to learn about the history and heritage of a place, while others may want to participate in local festivals and events. Some may prefer a guided tour, while others may opt for a self-directed exploration. By understanding your market, you can tailor your product to meet their needs and desires.

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Dr. Aroop Das

Itvara Hospitality # Professional Doctoral Certificate in Global Leadership & Management from EIU, Paris - France # Customer Experience Evangelist # Tourism & Travel Enthusiast # Fashionista # Blogger # Board Member
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Every destination has its own unique story. Aside from the well-known attractions, consider sharing some of your community’s lesser-known treasures. This may involve obscure facts about your town’s early settlers or the spooky tale about the mansion on Main Street. A picture of these treasures with a description of their significance is an opportunity for you to highlight your community’s unique history to increase tourism.

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Hian Callegari

Eu ajudo agências de viagens a vender mais!
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Planejar um novo produto turistico vai muito além do que ter apenas equipamentos. Um resort maravilhoso em uma praia deserta n?o se trata de um produto em si. O sucesso de um empreendimento turistico está diretamente ligado aos benefícios que este trará ao desenvolvimento econ?mico desta regi?o e o retorno que ele trará. Após a análise economica, vem o desenvolvimento de quem esta ao redor, ou seja, cria??o de experiências com a comunidade local, desenvolviemento de um atrativo local, feira de consumo etc. Tudo isto deve ser voltado para que o cliente tenha experiência de viagem enriquecedora e inesquecível

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2 Collaborate with locals

One of the best ways to incorporate local culture into your new tourism product is to collaborate with the local community and stakeholders. They are the ones who know the culture best and can provide valuable insights, resources, and networks. You can involve them in different stages of your product development, such as planning, designing, delivering, and evaluating. You can also partner with local businesses, organizations, and associations that can offer complementary products or services. For example, you can work with local artisans, farmers, chefs, or performers to showcase their skills and products. By collaborating with locals, you can create a product that is culturally relevant, diverse, and sustainable.

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Daniel Jones

Marketing & Member Engagement Manager at Haversham & Baker
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The best way to connect with the culture and community of a destination is to experience it alongside a local. By partnering with local tour guides, drivers, restauranteurs, concierges, and other experts, travel companies can deliver a more enriching experience for their clients, while showcasing the destination in a more authentic way.

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Hian Callegari

Eu ajudo agências de viagens a vender mais!
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Conectar-se verdadeiramente à cultura local é criar a verdadeira experiência ao lado de habitantes locais. Ter o apoio de guias turísticos locais, motoristas, restaurantes e outros especialistas, as empresas de viagens têm a oportunidade de proporcionar aos seus clientes uma vivência mais rica, revelando o destino de maneira autêntica e genuína. Essa abordagem n?o apenas enriquece a experiência do viajante, mas também contribui para uma conex?o mais profunda com o local visitado.

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3 Embrace storytelling

Another effective way to incorporate local culture into your new tourism product is to embrace storytelling. Storytelling is a powerful tool that can create an emotional connection between your customers and the destination. It can also enhance the value and uniqueness of your product and differentiate it from the competition. You can use storytelling to share the stories of the place, the people, and the culture, as well as your own stories as a tourism provider. You can use different mediums and formats to tell your stories, such as oral, written, visual, or digital. You can also encourage your customers to tell their own stories and share their experiences with others. By embracing storytelling, you can create a product that is captivating, immersive, and memorable.

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Hian Callegari

Eu ajudo agências de viagens a vender mais!
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N?o há nada melhor do que ouvir a história sendo contada e narrada por um nativo. Este é o climax de toda viagem. Busque sempre estar em contato com servi?os, passeios e guias que tragam esta oportunidade e experiência a você e a sua viagem.

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Narendra Mohan
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Storytelling about the place especially those stories where have contributed to the region/country/world and are famous will instantly create interest. This interest can then be mined by expanding on how the local conditions and environment enabled the road to fame and recognition.

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4 Encourage interaction

Another effective way to incorporate local culture into your new tourism product is to encourage interaction. Interaction is the process of exchanging information, ideas, or feelings with others. It can also foster learning, understanding, and appreciation of different cultures. You can encourage interaction between your customers and the local culture in various ways, such as providing opportunities for dialogue, feedback, or participation. You can also create spaces and activities that facilitate interaction, such as workshops, games, or social events. You can also use technology and social media to enable interaction, such as creating online platforms, communities, or content. By encouraging interaction, you can create a product that is interactive, inclusive, and fun.

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5 Be ethical and responsible

Another effective way to incorporate local culture into your new tourism product is to be ethical and responsible. Ethical and responsible tourism is the practice of minimizing the negative impacts and maximizing the positive impacts of tourism on the environment, society, and culture. You can be ethical and responsible in different ways, such as respecting the local norms and values, protecting the cultural heritage and diversity, supporting the local economy and development, and educating your customers and staff about the culture. You can also follow the principles and guidelines of responsible tourism, such as the Global Code of Ethics for Tourism or the UNWTO Sustainable Development Goals. By being ethical and responsible, you can create a product that is respectful, authentic, and beneficial.

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Suchith Bangera

Customer Service Management
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Locals would love to support something which benefits them without affecting them. Benefits include jobs, local purchase, inflow of new and efficient technology. Locals get affected due to mass tree cutting, purchase of regular consumption from outside, disrespecting the traditions and encouraging things forbidden by the locals. Extensive research needs to be done regarding the local culture and involving the knowledge of the local seniors would add life to the product. There are so many things about the culture wherein even the locals too may be unaware. When this is revealed with facts and data the locals would be proud of it and eager to experience these unknown facts themselves. This would inturn help us in getting local customers too.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jordi Oller

Touristology
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First, you have to hire #Touristologists to run the business. They are the best minds in the best sector ever! Second, they will detect and build communities of specialized segments of Tourists that will improve their professional / personal life learning and experiencing the values of the local culture of a Tourism Destination. For example, “Divorce Tourism” Travel to India (a country with a low divorce rate) in order to fell in love again with your couple. Travel to Catalonia to learn Catalan language or Catalan cousine… Last but not least, build your own chain of value (the set of organizations that Tourists use from the beginning to the end of the trip). Remember..different Tourists, different chain of value Enjoy #Touristology!

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Daniel Uría

Optimizo tus Viajes Corporativos | Te ayudo con tu perfil de LinkedIn | ????VAGO PROFESIONAL | Ristretter ?| Con recursos creativos inagotables e ideas memorables que no pasan desapercibidas.?? |
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La autenticidad cultural no solo atrae a los viajeros, sino que también crea experiencias genuinas. Desde mi experiencia, insto a considerar la colaboración estrecha con comunidades locales, comprender sus valores y tradiciones, y fusionarlos de manera respetuosa en la oferta turística. Este enfoque no solo enriquece la experiencia del viajero, sino que también contribuye al desarrollo sostenible de la región. La autenticidad cultural es el corazón. Establecer alianzas con comunidades locales, respetando sus tradiciones y valores. Cada experiencia es una conexión genuina con la cultura, creando recuerdos memorables para los viajeros. ????

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What are the most effective ways to incorporate local culture into a new tourism product?

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1 Understand your market

2 Collaborate with locals

3 Embrace storytelling

4 Encourage interaction

5 Be ethical and responsible

6 Here’s what else to consider

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