What are the most effective ways to identify which product benefits matter most to your customer?

Having spent 12 years in the relevant industry, I feel that there should be a mix and match of open as well as close-ended questions. Whilst the open-ended questions help us in capturing the exact customer experience and their expectations from the product/service, the close-ended questions help us in measuring our success in attending to their existing issues on which we have already worked. The perfect blend of these two types of questions ensure better performance of our product/service. In fact, the assessment of any process/problem through the age-old 5W2H and/or PDCA guarantees its fool-proofing.

Exactamente! Sobre todo en la venta telefónica, uno no puede observar al cliente, no puede darse cuenta de lo que necesita solo con mirar a su alrededor, por eso una herramienta fundamental es saber indagar al cliente, hacerle las preguntas adecuadas, y sobre todo la escucha activa, para saber ofrecerle la solución indicada a su requerimiento o necesidad.

Engaging customers through personalized surveys can be instrumental in understanding their preferences and needs. By crafting well-thought-out questions, businesses can delve into the specific aspects of their products that customers find most beneficial. This process not only fosters a stronger connection between the company and its customers but also yields valuable data. Analyzing this information helps in refining product offerings, ensuring they are tailored to meet the diverse and specific needs of different customer segments.

Aside from all of the different (and great!) ways already mentioned here, sometimes it's a case of observing customers using the product or discussing the product that really helps you understand the benefits. By being 'on the ground' and having the ability to listen to real feedback, in real time with customers who have a genuine interest, for me is key. 30 minutes with engaged customers can be more valuable than lots of testing and presentations rammed with stats.

?Asking the right questions is the guide & roadmap to finding the answers for customers’ needs. Most of the time the answer and the solution are hidden in the customer’s explanation. ??I have been in a situation where I was ready and in the final stage to offer a specific solution & just because I asked the right questions and actively listened to customer it ended with a different much better and satisfying solution. ??#Customerservice team target and main focus goal should be including: ?Understand customer’s need. ?Offering suitable #solutions. ?Embrace #addedvalue ?Build trust & loyalty ?Ensure Customer’s satisfaction ?Reflect company’s values Be ready with a full knowledge and understanding about the product you are proposing.

Start with crafting compelling benefit statements. Highlight how your product solves their specific pain points, making their life easier, better, or more efficient. Ask questions to uncover their needs, then align benefits accordingly. Effective benefit statements create a clear and persuasive value proposition that resonates with customers.

The most effective ways to identify which product benefits matter most to your customer include: ?Conduct customer interviews. ?Analyze customer feedback. ?Analyze customer data. ?Talk to your sales team.

This is the question: "What are the most effective ways to identify which product benefits matter most to your customer?" Benefits statements are about you telling the customer how your product helps them, not asking your customer which benefits matter most. I don't see their relevance in this situation. We're asking the customer, right?

It’s important that the benefits of your solution connects with the customer. To do this, you need to understand the user's profile or communicate in a way that connects to a wider range of profiles. Normally decision makers prioritize results in numbers. Other types of users may value compliance, laws, regulations, rules and more. There may also be qualitative benefits such as ease of use, a pleasant and modern interface. Depending on the target audience, you focus the communication on certain benefits, or a mix of benefits that connects with a larger portion of customers to be more effective.

Also, pop-up features or notifications like: Did you know that with the automate feature on your app, you can fast track these processes? Also, the less technical jargon, the better. The use of simple language is highly efficient.

One thing I have learned as well is showing empathy to customers and actively listening to what they are saying, experiencing and needing. This will allow you to connect and be able to provide options that would most benefit their company, themselves and provide an all around great customer experience.

Nada más cierto que esto! Justamente todos los individuos somos diferentes, cada uno tiene características propias, y todos compramos por diferentes razones, mientras más segmentamos a los clientes, mejores estrategias de ventas podemos implementar. Desde sus gustos, intereses, actividades, tama?os, edades, todo lo que nos permita agruparlos, luego en base a eso adecuar la estrategia de marketing para llevarles el producto destacando los beneficios que ese grupo de personas más valora.

It's important that first we stay calm, understand & analyze what the issues are with the product or service. Adapt your body language and tone accordingly when communicating with individuals as there are different type of people out there with different mentality such as Feelers, Thinkers, commanders etc. Show that extra effort stating i am there for you and will solve the issue until its getting resolved, Which will gain confidence of the users who connect with us in the initial stage and then once you proceed further its a win win situation. Hope this helps.

Once again, the question is: "What are the most effective ways to identify which product benefits matter most to your customer?" You don't do this by telling the customer what matters most. You have to ask them. Segmentation for the purpose of asking questions may work, but not for the purpose of telling the customer what's most important to them. You might also miss some important responses about features that are useful across segments if you break customers into groups this way.

There is a training I conduct with my team (The Psychology of Selling and the Act of Closing). Getting your customer's attention, interest, and desire. Making him take action and find ways to retain him/her. It is called the AIDAR skill.

I disagree on this one. Feedback and testimonials will tell you about other customers, not this particular customer. In my view, persuasion using other customer feedback should not be the goal. Identifying the product benefits that matter most to this customer based on questioning them is the goal. It has to start with this customer. You want to assess their needs, not sell to them. At least that's how I choose to work with my customers. Once you know what they need, you can offer the product feature and support this with feedback from other customers.

In B2C relationships, positive public feedback from customers about a product is usually an additional factor that generates trust for other customers to complete the purchase. By analyzing a list of feedback, it is possible to identify keywords about what generates perceived value in the product. These keywords obtained after the analysis can be used to compose the speech about the benefits and value of the product.

All of the ABOVE statements have to be factored in as those who've posted above me have stated. Fantastic Interaction & CONNECTING is the KEY to opening up to, not only a specific product but it allows you to get to fully know your clientele and what they are wanting. This can lead to more revenues with a satisfied client as you've built the companies confidence within their products. But more importantly, confidence between you and your client. Resulting in referrals. As a Consumer and previous Top Seller, I always check on ratings and reviews on just about every item; no matter what it may be. It's a WHOLE picture, you just have to know how to paint with your clientele.

Having spent a fair amount of time at startups, A/B testing is a great way to get a better idea of what your customers actually want - I think this is only an effective strategy for early adopters. Rapidly changing product understanding and usability can backfire, but rolling out new features to select groups or ensuring a follow up touchpoint after a recent roll out can be an effective way to mitigate any negative overall perception.

Testing and designing iterations of a product is an amazing way to ensure that your customers understand your product and that you are actually addressing their needs, rather than getting too far ahead of your hypotheses.

Your customer may be the one making the purchase (you hope), but it's worth finding and talking to your customer's stakeholders or end users because more often than not, their own particular pain points can and will help drive your customer to really consider clearly the benefits that you're offering. Let's be honest, the financial consideration is always at the forefront of the key decision makers, so network like mad and find stakeholders who don't have finance as their main pain point.

Put yourself in your Customer's place if you want to find out what would work best for them, but make sure you have enough information to do so beforehand.

Your goal is to assist customers in resolving issues and attaining success with your software. However, understanding which product benefits hold the greatest significance for them and customizing your communication to emphasize the value of features aligning with their unique requirements can be challenging. The above steps offer effective strategies for pinpointing and conveying the most pertinent product advantages to your customers.