What are the most effective ways to identify and target profitable keywords for your business?

Use keywords for content direction, but not as the exact roadmap. Oftentimes, your goal isn’t finding keywords to include in content; it’s finding keywords to *satisfy* with content. The difference is that a keyword represents how your audience might frame a goal, which doesn’t always need to be answered verbatim. Someone searching “what is (medical condition)” may be less interested in a definition than causes, symptoms, or treatments. Also, chances are your competitors are looking at similar keyword research, so rather than creating content to target a “high volume” keyword verbatim, leverage audience insights and your expertise or experience to create uniquely relevant content that users will find helpful and search engines will reward.

It’s fairly straightforward to plug a competitor’s site into an SEO tool, see their top pages by estimated traffic, then look at individual keywords for those pages. The issue with this approach is it’s reactive rather than proactive. There may be essential topics that you need to fill the gap in with, but rather than trying to emulate another site’s popular content, think about the value those topics have to the audience and try to imagine original ways to satisfy the same search intent or even uncover new pain points or questions. You’ll likely have different areas of expertise from your competitors, however niche they may be. Lean into that to create unique and compelling content that your audience will love and competition won’t match.

In addition to the mentioned tools, it's crucial to integrate these keyword findings into a comprehensive SEO and content strategy. As someone who specializes in WordPress and digital marketing, I often use Semrush not just for keyword research but also for tracking keyword positions and auditing websites. The key is not just to find the right keywords but to understand how they fit into the bigger picture of your online presence. For example, you can use these keywords to optimize your WordPress meta tags, or even a Google Ads campaign.

I want to tell you about one of the excellent bundles that work well to identify effective and profitable keywords for business. To do this, we can use a combination of Google Ads and SEO. By configuring Google Ads, we determine which keywords are the most profitable in our advertising company. After receiving this information, we perform search engine optimization for the website for these key queries. This is an excellent strategy for optimizing the advertising budget, while at the same time giving high SEO efficiency. In other words, we add real Google Ads metrics to evaluate our keywords, in addition to the rest of the tools that we usually use.