What are the most effective ways to get mobile device users to share feedback and reviews?

2 Provide incentives and rewards

Another way to motivate users to share feedback and reviews is to offer them some incentives or rewards. These can be tangible, such as coupons, discounts, freebies, or access to premium features. Or they can be intangible, such as recognition, appreciation, or social proof. For example, you can thank users for their feedback or reviews with a personalized message, a badge, or a shout-out. You can also show them how their feedback or reviews have helped you improve your app, or how they compare to other users.

3 Create a feedback loop

A feedback loop is a system that allows you to collect, analyze, and act on user feedback and reviews. By creating a feedback loop, you can show users that you value their opinions and that you are constantly working to enhance their experience. For example, you can use tools like surveys, analytics, or user testing to gather user feedback and reviews. You can then use this data to identify issues, trends, or opportunities for improvement. Finally, you can communicate your actions and results to users via notifications, updates, or newsletters.

4 Build a community

A community is a group of users who share a common interest, goal, or problem related to your app. By building a community, you can foster a sense of belonging, engagement, and loyalty among your users. You can also leverage the power of social influence and word-of-mouth to encourage feedback and reviews. For example, you can create a forum, a blog, or a social media page where users can interact with each other and with you. You can also invite users to join beta testing, user-generated content, or referral programs.

5 Ask for feedback and reviews

Sometimes, the simplest way to get feedback and reviews is to ask for them. However, you need to be careful about how, when, and how often you ask. You don't want to annoy, spam, or pressure your users. Instead, you want to be polite, respectful, and genuine. For example, you can ask for feedback or reviews after users have achieved a milestone, completed a purchase, or used your app for a while. You can also explain why feedback and reviews are important to you, and how they can benefit users. Moreover, you can avoid asking for feedback or reviews too frequently, or from users who have already given them.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?