What are the most effective ways to follow up with clients after a direct sale using SMS?

2 Be timely

Timing is crucial when it comes to SMS follow up. You don't want to wait too long and lose the connection, or send too many messages and annoy your client. A good rule of thumb is to send an SMS within 24 hours of the sale, thanking them for their purchase and asking for feedback. Then, you can send another SMS after a few days or weeks, depending on the product or service, to check in on their satisfaction and offer support. Finally, you can send an occasional SMS to maintain the relationship and provide value, such as relevant information, discounts, or referrals.

3 Be personal

SMS is a personal and informal channel, so you want to use a friendly and conversational tone. Address your client by their name, and sign off with yours. Use emojis and abbreviations sparingly, and avoid jargon and slang. Make sure your SMS is relevant and tailored to your client's needs, preferences, and behavior. For example, you can use SMS to send birthday wishes, congratulate them on a milestone, or suggest a complementary product or service.

5 Be respectful

SMS is a powerful and intimate channel, so you want to use it with respect and caution. Don't send SMS at inappropriate times, such as late at night or early in the morning. Don't send SMS too frequently, or without a valid reason. Don't send SMS that are irrelevant, intrusive, or spammy. Don't send SMS that are misleading, false, or deceptive. Always respect your client's privacy, preferences, and rights, and provide an easy way for them to opt out if they wish.

SMS is a great tool for following up with clients after a direct sale, if you use it wisely and effectively. By following these tips, you can increase your client satisfaction, loyalty, and referrals, and grow your direct sales business.