What are the most effective ways to educate and train cloud customers on new features and updates?

1 Use multiple channels

One of the first steps to educate and train your cloud customers is to use multiple channels to communicate with them. Depending on your customer's preferences and needs, you can use different methods such as email newsletters, webinars, videos, blogs, podcasts, social media, or in-app notifications. The key is to provide relevant and timely information that is easy to access and understand. You can also segment your customers based on their usage, feedback, or goals, and tailor your messages accordingly.

2 Provide self-service resources

Another way to educate and train your cloud customers is to provide them with self-service resources that they can access anytime and anywhere. These can include online help centers, FAQs, tutorials, guides, documentation, or forums. Self-service resources can help your customers learn at their own pace, solve their own problems, and discover new features and updates on their own. You can also use analytics and feedback tools to monitor how your customers use these resources and improve them accordingly.

3 Offer live support and feedback

Sometimes, your cloud customers may need more personalized and interactive support and feedback from you. This is where you can offer live support and feedback options such as phone calls, chatbots, video calls, or screen sharing. Live support and feedback can help you address your customer's specific questions, issues, or challenges, demonstrate how to use new features and updates, and collect valuable insights on their satisfaction and expectations. You can also use these opportunities to upsell or cross-sell your solution or services.

4 Create a community

Another effective way to educate and train your cloud customers is to create a community where they can interact with you and each other. A community can be a platform where your customers can share their experiences, best practices, tips, feedback, or questions about your solution. It can also be a place where you can showcase your new features and updates, invite your customers to beta testing or feedback sessions, or reward your loyal and active customers. A community can help you foster a sense of belonging, engagement, and advocacy among your customers.

5 Gamify the learning process

One of the most fun and innovative ways to educate and train your cloud customers is to gamify the learning process. Gamification is the use of game elements such as points, badges, levels, leaderboards, or rewards to motivate and incentivize your customers to learn and use your solution. Gamification can help you make the learning process more enjoyable, challenging, and rewarding for your customers. It can also help you track and measure their progress and performance, and provide them with feedback and recognition.

6 Keep learning and improving

The last way to educate and train your cloud customers is to keep learning and improving yourself. As a cloud provider, you need to stay on top of the latest trends, technologies, and best practices in the cloud industry. You also need to constantly evaluate and improve your solution, your communication, and your support. By doing so, you can ensure that you are providing your customers with the best value, quality, and experience possible.