What are the most effective ways to design a trade show booth?

Entender qual o objetivo de qualquer a??o de comunica??o é crucial. A forma de se comunicar será completamente diferente se você quiser aumentar o conhecimento de marca ou se você quiser estimular a fidelidade do seu cliente, por exemplo.

I think it needs to start with a very clear messaging. When I was at trade shows, the best booths had a clear and very well structured message. It contains the ideal customer profile, the problem and ideally the solution as well. This always grabbed my attention to check in for more details. I would also not use too many words, rather a brief statement that your ideal customers can easily understand.

I've experienced first hand when I was helping one of my clients, an experienced exhibitor's selling home improvement solutions how they've managed to prepare all the processes beforehand, in order to execute sales straight after the event. When the goal is to execute and presell, you have to have the processes in place. Key things like, price simulation software, Lead collection devices, a friendly atmosphere to make your prospect feel welcomed and a great USP that beats the competition are all the ingredients you need.

Da mesma forma que o objetivo molda a essência da comunica??o, o seu público alvo deve ser levado em considera??o na cria??o de qualquer pe?a de comunica??o. Acertar o tom da voz da sua marca e quais canais utilizar só é possível se você conhece a fundo o seu target

When an exhibitor puts themselves out there, they expect to have someone to have their back. And who better than the event organiser? The event organiser needs to provide all the attendee's data from previous years and previous shows to help the exhibitor tailor their offer to their prospect's needs. The exhibitor also needs to make a point that their presence at a show is worthwhile, like offering discounts at the booth, special offers and even a prize competition that would attract even the most unusual audiences.

Para completar o seu planejamento é de grande importancia entender qual a disponibilidade de recursos financeiros. DIversas decis?es que podem ser tomadas dependem do seu budget e v?o ter impacto direto na estratégia de comunica??o

Think about how people will interact with your stand, is it easy to access (for everyone), will it be comfortable for your sales people to work at?

Think about how people will interact with your stand, is it easy to access (for everyone), will it be comfortable for your sales people to work at? Will people exhibiting next to you interfered with what you have planned? Are you playing music, can it be heard?

Also ask the team working the stand for feedback, what worked, what didn't, how would they change the layout to get better results at the next show

The secret sauce is in the follow-up after the show's finished. Whatever the process you choose, you need to refresh your prospect's memory on how you met them and how you've engaged in a conversation. Sending them a picture of your team by email will make you stand out from the crowd. Closing the deal is only part of the process, as now the priorioty is to nurture the relationship for more sales and push for more referrals.

Trade stands are expensive and take a lot of time to facilitate, planning and execution are key, so you don't find yourself wasting time and money. Done properly trade shows can be a game changer for businesses

Think about the ‘why 1. Why are you there with a booth? Why will your employees volunteer to be at the booth? 2. Why would people stop by at your booth? Whatever be the design - is it answering these questions? Sometimes, the results of just thinking this way will change your entire approach Follow it up with an analysis of what worked and what did not - and make sure these inputs go to the next one! One last thing - think about reusing or recycling booth material ??

Research on the attendance and exhibitors and try to engage with them before the show. Also, research on the trade show itself to make sure you will find your targeted audience.