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What are the most effective ways to demonstrate an SUV's off-road capabilities to a customer?

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If you are selling SUVs, you know that one of the main selling points is their off-road performance. But how do you show your customers what your SUV can do on rough terrain, without taking them to a remote location or risking damage to the vehicle? Here are some of the most effective ways to demonstrate an SUV's off-road capabilities to a customer, without leaving the dealership or the nearby roads.

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Amit Chand

CEO | Luxury | Sales | Marketing | Aftersales | CRM | Digital | Transformation | Top Voice | CMO Awardee | Hobbyist…

1 Use a simulator

A simulator is a device that mimics the effects of driving on different types of surfaces, such as gravel, sand, mud, snow, or rocks. Some simulators are built into the SUV itself, while others are external platforms that you can drive the vehicle onto. A simulator can help you showcase the SUV's features, such as traction control, hill descent control, locking differential, or terrain response system. You can also explain how these features work and how they benefit the driver in different scenarios.

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Amit Chand

CEO | Luxury | Sales | Marketing | Aftersales | CRM | Digital | Transformation | Top Voice | CMO Awardee | Hobbyist Photo & Video Editor | Auto | EV | Micro Surgical Creator | Authentic | Resilient | Adversity Expert
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One of the most in-use methods to demonstrate an SUV's off-road capabilities to customers is to identify a patch of land, then (artificially) prepare an off-road track, and then make an event out of it by inviting prospects to drive on it in the presence of safety personnel and driving instructors, with some entertainment plus F & B included. Follow it up by putting up customer (+ve) reactions (with consent) and event footage on SMM Channels to drive home the point.

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2 Find a suitable route

If you have access to a nearby road or area that has some off-road elements, such as bumps, dips, curves, or slopes, you can use it to demonstrate the SUV's off-road capabilities. You can either drive the vehicle yourself or let the customer drive, depending on their preference and comfort level. You can point out how the SUV handles the road conditions, how it adapts to the changes in elevation or angle, and how it maintains stability and control. You can also highlight the SUV's clearance, suspension, and visibility.

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3 Use videos and images

Sometimes, you may not have the option to use a simulator or find a suitable route, especially if you are in a busy urban area or have limited time. In that case, you can use videos and images to show the customer how the SUV performs in off-road situations. You can use a tablet, a laptop, or a screen in the showroom to display the videos and images. You can choose videos and images that are relevant to the customer's needs and interests, such as camping, hiking, fishing, or skiing. You can also use videos and images that show the SUV in different weather conditions, such as rain, snow, or fog.

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Otto Nassar Montoya

Emprendedores, liderando negocios, innovación y asesorando a empresarios.
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La marca es la mejor alternativa de venta. Los reyes del mercado en Colombia sin duda los Toyotas. La mejor referencia son los usuarios y clientes fieles y permanentes. En cuanto a las pruebas los testimonios y satisfacción son indispensables. Ahora otras marcas ofrecen servicio similar a menor costo. Otra alternativa es la exposición de las competencias como rallys, excursiones y similares. Este tipo de vehículos invitan a la aventura.

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4 Ask questions and listen

One of the most important ways to demonstrate an SUV's off-road capabilities to a customer is to ask questions and listen to their answers. You can ask them what kind of activities they enjoy, where they like to go, and what challenges they face on the road. You can also ask them what they are looking for in an SUV, what features they value, and what concerns they have. By listening to their answers, you can tailor your demonstration to their specific needs and preferences. You can also address any objections or doubts they may have about the SUV's off-road performance.

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5 Involve the customer

Finally, you can involve the customer in the demonstration by letting them touch, feel, and experience the SUV's off-road capabilities. You can ask them to adjust the settings, switch the modes, or activate the features of the SUV. You can also ask them to compare the SUV with other models or competitors. You can encourage them to ask questions, give feedback, or share their opinions. By involving the customer, you can create a more engaging and memorable demonstration that can increase their confidence and satisfaction with the SUV.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to demonstrate an SUV's off-road capabilities to a customer?

1

2

3

4

5

6

1 Use a simulator

2 Find a suitable route

3 Use videos and images

4 Ask questions and listen

5 Involve the customer

6 Here’s what else to consider

Automotive Sales

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What are the most effective ways to demonstrate an SUV's off-road capabilities to a customer?

1

2

3

4

5

6

1 Use a simulator

2 Find a suitable route

3 Use videos and images

4 Ask questions and listen

5 Involve the customer

6 Here’s what else to consider

Automotive Sales

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