What are the most effective ways to create a sense of urgency around your pivoted business idea?

A business pivot begins long before the "new idea" needs to be marketed to consumers. A pivot begins by acknowledging that your prior solution either wasn't solving the problem for your ICP, or that solving that problem wasn't commercially viable. In the former scenario, you may decide to take another approach to solving this important problem. In the latter scenario, you need to find a new problem to solve. The generic answer to "how?" is to talk to your customers. You likely missed something (or misunderstood something) about their problems and the pain it causes them. It might even be a good idea to ask them to be your first beta testers for the pivoted business.

Depois de alguns projetos, percebi que existem pessoas que abra?am o novo com facilidade e outros que preferem a seguran?a da situa??o atual. Minha dificuldade era convencer os que preferem a seguran?a. A maneira melhor e mais rápida que identifiquei para sensibilizar as pessoas que preferem seguran?a foi contextualizar que, na verdade, o risco esta em permanecer onde está. é impressionante como sensibiliza e coloca as pessoas que preferem seguran?a em a??o.

Identifying a clear problem that your pivot addresses is key. For example, when we pivoted at New Age Vending, it was due to recognizing a gap in the market for premium vending solutions. By clearly defining this problem, we could effectively communicate why our pivot was necessary and urgent.

Clearly articulate the problem or need that your pivoted business idea addresses. Demonstrating an understanding of the problem helps to establish credibility and shows that your pivot is a response to real and pressing issues.

Clearly Communicate the Problem and Solution: Articulate the problem your pivot addresses in a compelling way. Explain how your pivoted idea provides a unique and urgent solution

Always focusing on achieving a desired outcome, and not getting over-committed to how you tactically achieve that outcome, saves you from needing to refocus teams on new objectives when a more efficient path emerges. The method becomes a semantics.

If your leads are not clear about how your solution will help them address a known and painful challenge, they will be unlikely to take the next step in your customer journey. Demonstrating the benefits and also sharing how you have tested/utilized these strategies yourself can create a powerful image of a better future for your target audience.

Eu percebi que utilizar uma receita pronta n?o é um bom caminho. N?o existe uma única resposta para todas as perguntas. Cada equipe e cada membro de equipe possui desejos, sonhos, medos diferentes. Entendo é importante tem uma abordagem transversal para comunica??o geral, mas depois disso, cada individuo deve ser tocado da forma que para ele fa?a mais sentido.

You need to oversell your idea to your audience. Often entrepreneurs are not speaking enough about their services because they think they are going to ??bother?? people but in reality a small part of their audience see their message daily. You need to communicate about daily until you reach the goals you set for yourself.

Explain the benefits of your pivoted idea in a compelling and concise manner. Highlight how it solves the problem better than existing solutions and what value it brings to your target audience or market.

Make your message crystal clear to get people moving fast. Tell them exactly what to do, how to do it, and why they should do it right away. Use clear and exciting words, throw in bonuses or discounts to make it more tempting, and let them know it's a limited-time offer. Make them feel like they'll miss out if they don't act quickly. Your message should be like a friendly nudge, saying, "Hey, do this now, and here's why it's awesome!"

Sempre que iniciei projetos sem determinar claramente o que, quem e quando fazer tive ruins resultados. Delegar de forma adequada é absolutamente necessário para obter resultado.

A strong call to action is essential. When pivoting, we made sure our call to action was clear and direct, urging customers to take advantage of our new services, which were more aligned with their evolving needs.

Develop a strong call to action that motivates your audience to respond quickly. This could be an invitation to try a new product, sign up for a service, or engage with your brand in some way. Make the next steps clear and easy to follow.

Address internal objections first! You need your entire team on board and aligned. Unless they’re sold on the pivot your external audiences, be that investors or customers, will not buy in either. This also helps identify potential issues around the pivot you might have missed!

When creating a sense of urgency, you need your potential customer to make a decision in just a few minutes. That means you need to address all the initial concerns they are going to have about your product or service. So, the first step is to anticipate the potential concerns (you do that through extensive customer conversations). The second step is clearly addressing them to call-outs, FAQs or simple headings. Offer things like cashbacks and warranties to help de-risk the buying process and increase the trust.

In my experience, directly addressing potential objections is key. Anticipate concerns that your audience might have about the pivot and address them proactively in your communications. This includes explaining why the pivot is necessary and how it benefits all stakeholders.

Following up and ensuring that we deliver on our promises has been a cornerstone of our approach. Post-pivot, we made it a point to check in with customers, get feedback, and make necessary adjustments. This not only builds trust but also reinforces the urgency of adopting the new services.

Consistent follow-up is crucial to maintain momentum. Keep your audience informed about developments, successes, and next steps. Demonstrating follow-through on your promises builds trust and reinforces the urgency.

This edges on spam, but sometimes hard selling works. When you’re trying to create urgency, pick up a contact point for your prospect and follow up with them extensively. Send detailed content about why they must buy from you and do so immediately. Admittedly, this doesn’t build goodwill. But if your product or service delivers more than what you’ve promised, people will forgive you. Hard selling is a risky path to tread so be cautious of this intense follow-up routine.

One common mistake I've observed is overhyping the pivot without sufficient data or evidence to back it up. Ensure that your claims about the pivoted idea are realistic and supported by data. Another mistake is neglecting to communicate with key stakeholders, which can lead to resistance or lack of buy-in.

Sell it first! That’s the most effective way to create urgency around taking action on a new business idea. Create the MVP or MVS (Minimum Viable Product or Service), which sometimes might be as little as copy on a website, and a buy button. When you see people actively wanting to buy the product or service you’ve had the idea for, then you’ll find a way to very quickly create it!

Based on my experience, it's important to leverage storytelling in your communication. A compelling narrative about why the pivot is happening and its potential impact can be very persuasive. Also, engage with influencers or key opinion leaders in your industry to help amplify your message. Lastly, ensure that your entire team is aligned with the pivot and can articulate the urgency and benefits effectively to stakeholders.