What are the most effective ways to build links without outreach?

3 Repurpose your content

Repurposing your content means transforming it into different formats or channels to reach a wider audience and extend its lifespan. For example, you can turn a blog post into a podcast, a video, a slide deck, an infographic, or a social media post. Repurposing your content can help you build links without outreach, as it can expose your content to different platforms and communities that may link to it or share it. To repurpose your content, you need to choose the best formats and channels for your audience, optimize your content for each platform, and include a link to the original source.

4 Update your old content

Updating your old content means revising, improving, or expanding it to make it more relevant, accurate, or comprehensive. Updating your old content can help you build links without outreach, as it can increase its value, freshness, and visibility, and attract more organic traffic and links. To update your old content, you need to identify the pages that need updating, use data and feedback to guide your changes, and promote your updated content to your audience and influencers.

6 Monitor your mentions

Monitoring your mentions means tracking when and where your brand, website, or content is mentioned online. By monitoring your mentions, you can build links without outreach, as you can find opportunities to turn unlinked mentions into links, thank existing linkers, or engage with potential linkers. To monitor your mentions, you need to use tools like Google Alerts, Mention, or BuzzSumo, set up alerts for your brand name, domain name, or keywords, and reach out to the sources that mention you politely and professionally.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?