What are the most effective ways to build anticipation for an EdTech product launch?

1 Identify your audience

The first step to build anticipation for your EdTech product launch is to identify your target audience and understand their needs, pain points, and goals. Who are you trying to reach with your product? What problem are you solving for them? What value are you offering them? How do they learn, communicate, and make decisions? By answering these questions, you can craft a clear and compelling message that resonates with your audience and motivates them to take action.

2 Create a landing page

A landing page is a web page that showcases your EdTech product and invites visitors to sign up for updates, join a waitlist, or pre-order your product. A landing page is a powerful tool to build anticipation for your EdTech product launch, as it allows you to capture leads, test your value proposition, and generate feedback. To create an effective landing page, you should include a catchy headline, a clear and concise explanation of your product, a strong call to action, and some social proof, such as testimonials, reviews, or endorsements.

3 Launch a teaser campaign

A teaser campaign is a marketing strategy that uses short and intriguing messages, images, videos, or events to pique the curiosity of your audience and create a sense of mystery and excitement around your EdTech product. A teaser campaign can help you build anticipation for your EdTech product launch, as it stimulates the imagination, sparks conversations, and encourages sharing. To launch a successful teaser campaign, you should use a consistent theme, tone, and style, reveal your product gradually and strategically, and create a clear and memorable hashtag.

4 Engage your community

A community is a group of people who share a common interest, passion, or goal, and who interact and support each other online or offline. A community can help you build anticipation for your EdTech product launch, as it provides you with a loyal and engaged audience, a source of feedback and insights, and a platform to showcase your product and its benefits. To engage your community, you should create valuable and relevant content, such as blogs, podcasts, webinars, or newsletters, invite participation and collaboration, such as surveys, polls, quizzes, or challenges, and reward and recognize your members, such as badges, shout-outs, or discounts.

5 Leverage social media

Social media is a collection of online platforms and tools that enable people to create, share, and consume content, as well as to connect and interact with each other. Social media can help you build anticipation for your EdTech product launch, as it allows you to reach a large and diverse audience, create awareness and visibility, and generate word-of-mouth and virality. To leverage social media, you should choose the right channels and formats for your product and audience, create a content calendar and a posting schedule, use visuals and storytelling, and monitor and respond to comments and mentions.

6 Partner with influencers

Influencers are individuals who have a large and loyal following, a high level of trust and credibility, and the ability to influence the opinions and behaviors of others. Influencers can help you build anticipation for your EdTech product launch, as they can expose your product to a new and relevant audience, enhance your reputation and authority, and drive traffic and conversions. To partner with influencers, you should identify and contact the ones who align with your product and values, offer them a free trial or a demo of your product, and agree on the terms and expectations of the collaboration.