What is the most effective way to market a new software technology?

Construir ou desenvolver algo, tem como premissa entender a dor / necessidade do mercado e principalmente do público-alvo. O contato com o público-alvo para entender a abordagem, faz com que facilite o entendimento no que esta sendo oferecido, gerando valor para o produto desenvolvido, antes mesmo do seu uso.

I understand as a premise to understand the customer's pain and develop the solution.. and not the other way around. This is a very common mistake. I see many startups trying to sell solutions without knowing the customer's problem.

I think it is very important that we prioritize a deep understanding of customer needs, offering solutions adapted to their specific challenges. Invest in specialized sales teams, capable of communicating the benefits of technology in a way that is relevant to each sector. Additionally, develop training programs for customers, ensuring they can make the most of new technology from the start.

To solve any problem related to a process, a customer or a service you must know in detail the target customer, the process and your product! Nothing in relation to a target customer is resolved or improved without a knowledge of their habits, customs, needs and desires!

Understand your ideal customer by researching their needs and pain points through surveys, interviews, focus groups, and online analytics. Create a detailed customer persona covering demographics, behavior, goals, and challenges to tailor your marketing strategies effectively.

I think it is very important that the proposal emphasizes the technology's ability to adapt to changing customer needs, providing a sustainable competitive advantage. Additionally, it would offer predictive analytics and expert support to ensure the customer is always ahead of trends and making the most of technology.

A core of your marketing strategy, the value proposition articulates how your software's technology addresses a specific customer problem, why it outperforms alternatives, and the benefits it delivers. It must be clear, concise, and compelling, using simple and engaging language that resonates with your customer. Testing and refining your value proposition based on feedback and data are essential for its effectiveness. Contribute to the text by offering an innovative perspective and a modern approach.

Value proposition means that some part of the market has an issue and your solution has the intent to solve it or at least adressed right way to solve better than other already existing solutions. This is a huge challenge and demand time, effort and accurate knowledge about Positioning, GTM and CS. In Product Management we has to deal with this from the day one, because sometimes little changes on value streams can have a huge impact on our sales and convertion rates.

To define your value proposition: - Explain how your software solves a customer problem. - Highlight why it's superior to alternatives. - Outline the benefits. - Use clear, engaging language. - Test and refine based on feedback.

Value Proposal must have the solution for the problems of your customer and the "unique" factor. This is the reason that your company is the better option and no one else their problems.

In the commercialization of software, it is essential to generate trust through the following factors: Credibility of the people who market it (due to their experience, trajectory, knowledge), well define the functional scope and the technological infrastructure (Hardware, communications) that are integrate with the software, references in other clients, preferably sectoral; explain well the benefits for the user/company and even the competitive advantages they will obtain. In addition, good presentation design and good communication skills are important.

To market a new software technology successfully, establishing credibility and authority in your niche is crucial. Create high-quality content showcasing your expertise through blog posts, white papers, case studies, or webinars. Leverage social proof like testimonials, reviews, ratings, or endorsements from trusted sources. Highlight your credentials, awards, certifications, or partnerships that demonstrate reliability and professionalism. Contribute to the text by offering an innovative perspective and a modern approach.

Software is intangible, so the challenge is to made tangible your solution for your Customer. Opinions of similar Customers with similar problems telling about the use of your software and how helps to fix the problem is a good tool.

To me personally credibility comes from an ability to not only understand/communicate the technology product's feature well but more importantly ability to bring up aspects which may require a change at client end and showing aspects which are vulnerable. This brings the trust into the entire process of value exchange.

Some of the channels that have worked best are as follows: -Linkedin Posts -Linkedin Inmails -YouTube content -Instagram with the right keywords and strategy -Tech events where you can talk to your potential clientele

The engagement economy has showing us all that maybe the future will be lead by the one's who create and design opinions to the social media crowd, viral posting, meme, live events and all type of advertising tech can be used to engage your brand and product using the power of referal, spreading the word with good reference approach could be the basis to sell more and reach all the borders.

Select channels that align with your customer persona and value proposition, blending online and offline methods like email, social media, SEO, PPC, and events. Ensure they match your marketing goals, budget, and resources. Continuously monitor performance and adjust your strategy for optimization.

In B2B category, the in person channels works the best followed by exchange on material demonstrating expertise in the field, access to demo version etc

Depending on your customer personal and value addition, you need to choose the most effective channels to reach and engage with your audience. You can use a mix of online and offline channels, such as email, social media, website, landing pages, SEO, PPC, video, podcasts, events, or PR. You should align your channel strategy with your marketing goals, budget, and resources. You should also monitor and measure your channel performance and optimize your campaigns accordingly.

In my extensive experience in Information Technology, I understand that in the music industry, marketing new software technologies is similar to innovative album releases. The objective goes beyond persuading; is to inspire a unique experience. Just as a compelling call to action motivates immediate action, in music, promoting an album requires an engaging narrative that invites listeners to explore new sounds. Using impactful verbs, we create an emotional appeal that goes beyond technical functionality, connecting deeply with the audience.

Key remains the that next steps are clearly identified be it more information exchange or live demo or a visit to the place where its alreayd creating value.

Here are some effective strategies to market a new software technology: 1. Understand who will benefit most from your software technology. 2. Develop high-quality content that educates your target audience about the benefits and capabilities of your software. 3. Leverage social media platforms to engage with your audience, share valuable content, and build a community around your software technology. 4. Optimize your website and content for search engines to improve visibility and attract organic traffic 5. Build an email list of potential customers and regularly send them updates, newsletters, and promotions related to your software technology. 6. Collaborate with industry influencers or experts who can endorse your software technology

A demonstration goes long way in establishing the credibility of a new technology. In today’s age of generative AI building applications has become very straightforward and fast. You should actually try to demonstrate how your technology will create value. Nothing better than a real problem solved.

There is no doubt that regardless any product is slick or average, it requires marketing to reach target customers. There are ways currently through which software technology can be conveniently promoted and some of them are as follows ??: ? Targeting a successful Digital Marketing Campaign by utilizing all kinds of social media ? Collaborating with industry leaders for expanding reach ? Establishing credibility by sharing expertise through blogs and podcasts ? Allow users to openly use software and give feedback ? Highlighting real world used cases The talent of selling the product is very important. A weak marketing campaign sometimes limit the potential of a good product ??

Uma maneira eficaz de lan?amento, é lan?ar um vers?o gratuita e de teste por um determinado período, para entender os hábitos do consumidor e usabilidade no software, coletando feedbacks, corrigindo possíveis erros e implementando melhorias e atualiza??es, melhorando a experiência do usuário. Podendo ainda validar a precifica??o do software através de avalia??o após o uso deste período de teste.

O marketing de tecnologia de software é um processo contínuo que exige planejamento, execu??o e análise. é importante ser paciente e persistente para alcan?ar seus objetivos. O sucesso depende de uma combina??o de fatores, incluindo uma boa estratégia, conteúdo de alta qualidade e execu??o eficiente.