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What are the most effective types of content to share on social media for sales development?

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Social media is a powerful tool for sales development, but not all content is created equal. To generate more leads, engage your prospects, and build your authority, you need to share the right types of content on the right platforms. In this article, we'll explore four types of content that can help you achieve your sales prospecting goals on social media.

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Hugo Gedio ??

Fondateur de @mush ?? L'agence LinkedIn? │ Deviens Top of Mind en 30 jours sur LinkedIn? │ ? Speaker VivaTech 2024 │ ?…
Meet Shah

LinkedIn Community Top Voice | Marketing Lead | B2B Marketing, SEO, PPC, Copywriting, Marketing Automation | Ex…
Percy Ramos Yrrarazábal

Sócio Fundador na SR - Desenvolvimento Humano com expertise em Desenvolvimento de Lideran?as e Vendedores

1 Educational content

Educational content is content that teaches your prospects something valuable, relevant, and useful for their challenges or goals. It can be in the form of blog posts, ebooks, webinars, podcasts, infographics, or videos. Educational content helps you establish your credibility, demonstrate your expertise, and provide value to your audience. It also helps you attract more organic traffic, generate more leads, and nurture them with relevant information. To create effective educational content, you need to understand your buyer persona, their pain points, their interests, and their stage in the buyer's journey. You also need to choose the best format and platform for your content, depending on your audience's preferences and behavior.

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Percy Ramos Yrrarazábal

Sócio Fundador na SR - Desenvolvimento Humano com expertise em Desenvolvimento de Lideran?as e Vendedores
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Acredito este ser muito interessantes porque vamos criando autoridade, um dos gatilhos mentais mais importantes. Sugiro realizar publica??es temáticas cada semana, por exemplo: esta semana falarei sobre contorno de obje??es e cada uma das suas publica??es aborda um aspecto do contorno de obje??es. Ferramentas de IA podem ajudar nesse aspecto, oferecendo ideias de publica??o.

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Hugo Gedio ??

Fondateur de @mush ?? L'agence LinkedIn? │ Deviens Top of Mind en 30 jours sur LinkedIn? │ ? Speaker VivaTech 2024 │ ? Top 10 LinkedIn? France 2023
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Contenus pédagogiques efficaces pour le développement des ventes sur les réseaux sociaux : - Articles informatifs : Partagez des contenus éducatifs répondant aux questions fréquentes. - Infographies didactiques : Simplifiez des concepts clés avec des visuels attrayants. - Tutoriels vidéo : Créez des vidéos expliquant l'utilisation de vos produits. - Livres électroniques : Offrez des ressources téléchargeables approfondissant des sujets pertinents. ? Quelques astuces : - Personnalisation : Adaptez le ton en fonction de votre audience. - Engagement : Encouragez les commentaires pour stimuler l'interaction. - Analyse des données : Ajustez votre stratégie en fonction des préférences de votre audience.

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Anderson Fernandes

??Supervisor Regional de Vendas com Expertise em B2B | Estratégias de Prospec??o e Inteligência de Mercado | @Meber Metais
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Para alavancar o desenvolvimento de vendas nas redes sociais, compartilhe um mix de conteúdo educativo, depoimentos de clientes e publica??es interativas, como enquetes. Realize webinários para engajamento em tempo real e mostre bastidores para um toque humano. Demonstra??es visuais de produtos e insights selecionados do setor agregam valor. Esta estratégia de conteúdo diversificada visa otimizar as redes sociais para um crescimento eficaz das vendas.

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Erson Ruiz

Ejecutivo de Ventas
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En el mundo globalizado en el que vivimos, la inmediatez del conocimiento a través del uso de la tecnología y las redes sociales han permitido que cada vez más lo usuarios quieran estar más y más informados acerca de lo que consumen, bien sea productos y servicios. De allí radica la importancia de comunicar, informar, educar al consumidor final de todas las bondades y beneficios de nuestro producto o servicio.

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2 Social proof content

Social proof content is content that showcases the success stories, testimonials, reviews, or case studies of your customers or clients. It can be in the form of quotes, images, videos, or stories. Social proof content helps you build trust, credibility, and authority with your prospects. It also helps you overcome objections, highlight benefits, and inspire action. To create effective social proof content, you need to collect and curate positive feedback from your customers or clients, and highlight the specific results, outcomes, or transformations they achieved with your solution. You also need to choose the best platform and format for your content, depending on your audience's needs and expectations.

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Hugo Gedio ??

Fondateur de @mush ?? L'agence LinkedIn? │ Deviens Top of Mind en 30 jours sur LinkedIn? │ ? Speaker VivaTech 2024 │ ? Top 10 LinkedIn? France 2023
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Développer votre preuve sociale est la clé : - Témoignages clients : Partagez des retours positifs pour renforcer la confiance. - études de cas succinctes : Présentez des réussites clients de manière concise. - Captures d'écran de résultats : Affichez des succès tangibles grace à vos produits. - Badges d'approbation : Mettez en avant des certifications pour renforcer la crédibilité. ? Quelques astuces : - Diversité des témoignages : Variez les sources pour une preuve sociale solide. - Visibilité régulière : Intégrez ces éléments de preuve de manière régulière dans votre stratégie. - Personnalisation : Adaptez le contenu en fonction des caractéristiques de votre audience.

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3 Conversational content

Conversational content is content that invites your prospects to interact with you, share their opinions, ask questions, or provide feedback. It can be in the form of polls, surveys, quizzes, live Q&A sessions, or chatbots. Conversational content helps you engage your prospects, build rapport, and generate insights. It also helps you qualify your leads, identify their challenges, and offer personalized solutions. To create effective conversational content, you need to craft compelling questions, prompts, or scenarios that spark curiosity, interest, or emotion in your audience. You also need to choose the best platform and format for your content, depending on your audience's availability and responsiveness.

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Hugo Gedio ??

Fondateur de @mush ?? L'agence LinkedIn? │ Deviens Top of Mind en 30 jours sur LinkedIn? │ ? Speaker VivaTech 2024 │ ? Top 10 LinkedIn? France 2023
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Développez vos ventes grace aux contenus conversationnels : - Sondages interactifs : Posez des questions pour stimuler la participation. - Q&R en direct : Répondez aux questions en temps réel. - Discussions en direct : Animez des conversations pour favoriser l'interaction. - Défis et concours : Encouragez la participation avec des défis interactifs. Quelques astuces : - Personnalisation : Adaptez le ton pour créer une atmosphère conversationnelle. - Réactivité : Soyez attentif et répondez rapidement pour maintenir l'engagement. - Thématiques variées : Abordez différents sujets pour maintenir l'intérêt de votre audience.

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4 User-generated content

User-generated content is content that is created by your prospects, customers, or fans, and shared on social media. It can be in the form of reviews, ratings, testimonials, photos, videos, or stories. User-generated content helps you leverage the power of word-of-mouth, social proof, and advocacy. It also helps you increase your reach, visibility, and credibility on social media. To create effective user-generated content, you need to encourage and incentivize your prospects, customers, or fans to share their experiences, opinions, or feedback about your brand, product, or service. You also need to monitor, moderate, and amplify their content, and thank them for their participation.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Meet Shah

LinkedIn Community Top Voice | Marketing Lead | B2B Marketing, SEO, PPC, Copywriting, Marketing Automation | Ex Marketing Professor
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One thing that most brands overlook is the power of engaging with related brands in the same space. While it isn’t relevant to content creation, it is key to content distribution, profile views and ultimately to boost your visibility on the platform. This doesn’t need to be a huge project, just commenting on others posts 4-5 times a week if more than enough!

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Eoin O'Leary

Marketing & Client Generation Strategist ?? Google Ads Specialist ?? Helping Companies Worldwide Get More Clients From Google Ads ?? If You Are Not Happy With Your Google Ads ROI, Contact Me ?? Business Growth Mentor
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6) An actual offer. From time to time, post an offer, ask them to buy from you. Align the offer with your research on post engagement if you can.

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What are the most effective types of content to share on social media for sales development?

1

2

3

4

5

1 Educational content

2 Social proof content

3 Conversational content

4 User-generated content

5 Here’s what else to consider

Sales Prospecting

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What are the most effective types of content to share on social media for sales development?

1

2

3

4

5

1 Educational content

2 Social proof content

3 Conversational content

4 User-generated content

5 Here’s what else to consider

Sales Prospecting

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