What are the most effective tools and platforms for engaging your customers in co-creation and collaboration?

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Co-creation and collaboration are key aspects of relationship marketing, as they allow you to involve your customers in the design, development, and delivery of your products and services. By engaging your customers in co-creation and collaboration, you can boost their loyalty, satisfaction, advocacy, and innovation. But how do you do it effectively? What are the best tools and platforms to facilitate co-creation and collaboration with your customers? In this article, we will explore some of the most effective options and how to use them.

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Alex Gavril ▲

CEO ▲ promocrat | Forbes 30u30 | Startup Mentor & Investor | Supporting companies to achieve predictable Growth

1 Online communities

One of the most popular and powerful tools for co-creation and collaboration is online communities. Online communities are platforms where you can invite your customers to join, interact, share, and learn from each other and from you. Online communities can help you to collect feedback, insights, ideas, and testimonials from your customers, as well as to provide them with support, education, and recognition. Online communities can be hosted on your own website, on social media platforms, or on third-party platforms such as Slack, Discord, or Mighty Networks.

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Richard Gavriel

Founder & Speaker Mentor at Richard Gavriel Speaker Management (RGSM) | Professional Speaker, Trainer & Coach | Author of Book Success - Sales, Entrepreneurship & Work
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This is very true especially in our technology-driven era. Time is money and convenience is top priority. When you are involved in online communities, it will help you to reach out to a more targeted and wide audience.

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2 Crowdsourcing platforms

Another way to engage your customers in co-creation and collaboration is to use crowdsourcing platforms. Crowdsourcing platforms are platforms where you can post challenges, problems, or opportunities and invite your customers to submit their solutions, suggestions, or contributions. Crowdsourcing platforms can help you to tap into the collective intelligence, creativity, and diversity of your customers, as well as to reward them for their participation. Crowdsourcing platforms can be specialized in different domains, such as innovation, design, content, or research. Some examples of crowdsourcing platforms are InnoCentive, 99designs, UserTesting, and SurveyMonkey.

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3 Gamification elements

A third option to engage your customers in co-creation and collaboration is to use gamification elements. Gamification elements are features that add fun, competition, and motivation to your co-creation and collaboration activities. Gamification elements can include points, badges, levels, leaderboards, rewards, or missions. Gamification elements can help you to increase the engagement, retention, and enjoyment of your customers, as well as to track their progress and performance. Gamification elements can be integrated into your online communities, crowdsourcing platforms, or other tools and platforms that you use for co-creation and collaboration.

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Richard Gavriel

Founder & Speaker Mentor at Richard Gavriel Speaker Management (RGSM) | Professional Speaker, Trainer & Coach | Author of Book Success - Sales, Entrepreneurship & Work
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Customers are motivated to buy by different reasons. using gamification will attract certain groups of customers who may like excitement, freebies and achievements. This is a good strategy to adopt.

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4 Co-creation workshops

A fourth option to engage your customers in co-creation and collaboration is to organize co-creation workshops. Co-creation workshops are events where you invite a selected group of customers to work with you and your team on a specific project, topic, or goal. Co-creation workshops can help you to deepen the relationship, trust, and commitment of your customers, as well as to generate valuable insights, ideas, and feedback. Co-creation workshops can be conducted online or offline, depending on the availability, preferences, and objectives of your customers.

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Alex Gavril ▲

CEO ▲ promocrat | Forbes 30u30 | Startup Mentor & Investor | Supporting companies to achieve predictable Growth
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Workshops have always been more effective in person as the facilitator can make sure that everyone's attention is on the topic at hand and not on other tasks. When remote teams have to co-create, the facilitator has to employ certain mechanisms to ensure that everyone is actively engaged. Eg: "cameras on" policy, using tools where everyone's live cursor is showing (eg: Miro, Google Docs, Figma, etc.). On the other hand, the tech world has developed tools that also facilitate async ideation, brainstorming, and co-creation. For example, something like Idea Morph can enable remote teams to work on the same topic in a given timeframe, but not have to be in the same room or engaged at the same time. The future of co-creation is exciting!

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5 Customer advisory boards

A fifth option to engage your customers in co-creation and collaboration is to create customer advisory boards. Customer advisory boards are groups of customers who act as advisors, advocates, and influencers for your brand, product, or service. Customer advisory boards can help you to gain strategic input, guidance, and support from your customers, as well as to increase their loyalty, retention, and referrals. Customer advisory boards can be formed by inviting your most loyal, engaged, or influential customers to join, and by meeting with them regularly to discuss your goals, challenges, and opportunities.

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Richard Gavriel

Founder & Speaker Mentor at Richard Gavriel Speaker Management (RGSM) | Professional Speaker, Trainer & Coach | Author of Book Success - Sales, Entrepreneurship & Work
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Content is an important to keep a community going and growing. Interaction within communities is essential as it create a sense of belonging and closeness. Having customer advisory board will create interests, continued communication and strong bond. It is vital to have strong supporters in your community.

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6 User-generated content

A sixth option to engage your customers in co-creation and collaboration is to encourage user-generated content. User-generated content is any content that your customers create and share about your brand, product, or service. User-generated content can include reviews, testimonials, ratings, photos, videos, blogs, podcasts, or social media posts. User-generated content can help you to increase the visibility, credibility, and trustworthiness of your brand, product, or service, as well as to showcase the value, benefits, and experiences of your customers. User-generated content can be encouraged by asking your customers to share their stories, opinions, or feedback, and by featuring, rewarding, or thanking them for their contributions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective tools and platforms for engaging your customers in co-creation and collaboration?

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1 Online communities

2 Crowdsourcing platforms

3 Gamification elements

4 Co-creation workshops

5 Customer advisory boards

6 User-generated content

7 Here’s what else to consider

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