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What are the most effective tools for marketing mobile and digital payment products?

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Mobile and digital payments are transforming the way people pay for goods and services, especially in the wake of the COVID-19 pandemic. As a financial technology marketer, you need to understand the best tools to promote your mobile and digital payment products and reach your target audience. In this article, we will explore some of the most effective tools for marketing mobile and digital payment products, and how to use them to create engaging and persuasive campaigns.

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1 Identify your customer segments

Before you choose the tools for your marketing strategy, you need to know who your customers are and what they want from your mobile and digital payment products. You can use various methods to segment your customers, such as demographics, psychographics, behavior, or needs. For example, you can segment your customers by age, income, lifestyle, payment preferences, or pain points. By identifying your customer segments, you can tailor your marketing messages and offers to match their needs and expectations.

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Eric Novinson

Freelance Writer at Self Employed
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Some digital payment methods are linked to specific devices so if you're doing customer research you can also look up information about the groups of people who own and use those devices. For example, you could look up information about Samsung smartphone owners to get information about Samsung Pay users. Or you could look up data on iPhone users to learn about Apple Pay users.

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2 Use social media platforms

Social media platforms are powerful tools to market your mobile and digital payment products, as they allow you to reach a large and diverse audience, build trust and credibility, and generate word-of-mouth referrals. You can use different social media platforms to achieve different goals, such as raising awareness, educating customers, or driving conversions. For example, you can use Facebook to create a community around your brand, Instagram to showcase your product features and benefits, or YouTube to demonstrate how your product works and solves customer problems.

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3 Create valuable content

Content marketing is another essential tool to market your mobile and digital payment products, as it helps you attract, engage, and retain customers with relevant and useful information. You can create various types of content, such as blog posts, ebooks, infographics, podcasts, or webinars, to educate your customers about your product and industry, answer their questions, and address their challenges. You can also use content marketing to showcase your product's value proposition, differentiation, and competitive advantages.

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4 Leverage email marketing

Email marketing is one of the most effective tools to market your mobile and digital payment products, as it allows you to communicate with your customers directly, personally, and timely. You can use email marketing to nurture your leads, increase your conversions, and boost your retention and loyalty. You can also use email marketing to segment your customers based on their behavior and interests, and send them customized and relevant messages and offers. For example, you can send welcome emails, product updates, newsletters, or feedback requests.

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5 Optimize your website and landing pages

Your website and landing pages are the main touchpoints for your customers to learn more about your mobile and digital payment products and take action. Therefore, you need to optimize them to make them user-friendly, attractive, and persuasive. You can use various techniques to optimize your website and landing pages, such as improving your loading speed, design, navigation, copy, and calls-to-action. You can also use tools like Google Analytics, Hotjar, or Optimizely to measure and improve your website and landing page performance.

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Meet Mehta

Facebook Ads Specialist For E-Commerce Brands | Guaranteed 3X ROAS in 90 Days | Free Audit → DM ‘ROAS’”
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Mobile Friendly Website is one of the most important touch points of any businesses marketing channels. Unfortunately Indian business owners lack the technical knowledge of how a website should function and inorder to build their products they hire substandard vendors at a low cost basis. Hence in my opinion it is always better to educate yourself about the different kinds of platforms like WordPress, Shopify and Magento and their usage. Tracking your audience is also important because it help you understand how your audience decides once he visits your website. Consider website to be the Foundation of a building. If the foundation is weak your building will collapse.

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6 Implement referral marketing

Referral marketing is a powerful tool to market your mobile and digital payment products, as it leverages the trust and influence of your existing customers to attract new ones. You can implement referral marketing by creating a referral program that rewards your customers for inviting their friends and family to use your product. You can also use tools like ReferralCandy, Viral Loops, or Ambassador to create and manage your referral program, and track and analyze your referrals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anais Collier, MBA

Engagement Manager at Apptio by IBM | Driving IT Financial Management & Cost Transparency | Expert in Client-Centric Project Delivery & Strategic Transformation
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1. Social Media Advertising:Target audiences on platforms like Facebook and Instagram. 2. Email Marketing: Educate users, share updates, and offer promotions via email campaigns. 3. In-App Advertising: Reach users directly through in-app ads and notifications. You can also use a CRM tool and do outreach to existing customer base.

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What are the most effective tools for marketing mobile and digital payment products?

1

2

3

4

5

6

7

1 Identify your customer segments

2 Use social media platforms

3 Create valuable content

4 Leverage email marketing

5 Optimize your website and landing pages

6 Implement referral marketing

7 Here’s what else to consider

Financial Technology

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What are the most effective tools for marketing mobile and digital payment products?

1

2

3

4

5

6

7

1 Identify your customer segments

2 Use social media platforms

3 Create valuable content

4 Leverage email marketing

5 Optimize your website and landing pages

6 Implement referral marketing

7 Here’s what else to consider

Financial Technology

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