What are the most effective strategies for maintaining a positive working relationship with brand designers?

1 Define the scope and expectations

Before you start working with brand designers, you need to have a clear and detailed brief that outlines the scope, objectives, and expectations of the project. The brief should include information such as the target audience, the brand values, the tone of voice, the deliverables, the timeline, and the budget. The brief should also provide some examples of existing brands or designs that inspire you or reflect your vision. Having a well-defined brief will help you and the brand designers to have a common understanding of the project and avoid confusion or miscommunication later on.

2 Give constructive feedback

Brand designers value feedback, as it helps them to improve their work and meet your expectations. However, feedback should be constructive, specific, and timely. Instead of vague or subjective comments, such as "I don't like it" or "It's too boring", try to explain what aspects of the design you are not satisfied with and why. For example, you could say "The font is too small and hard to read" or "The colors are not consistent with our brand values". You should also highlight what you like about the design and appreciate the effort and creativity of the brand designers. Additionally, you should give feedback as soon as possible, so that the brand designers can make the necessary changes before the deadline.

4 Communicate regularly and clearly

Communication is key to any working relationship, and especially so when it comes to brand design. You should communicate regularly and clearly with the brand designers, and use the appropriate channels and tools. For example, you could use email or phone calls for formal updates or approvals, and instant messaging or video calls for informal chats or brainstorming sessions. You should also use visual aids, such as sketches, mockups, or screenshots, to illustrate your points or show your progress. Furthermore, you should communicate politely and respectfully, and avoid using jargon or slang that may cause confusion or misunderstanding.

5 Recognize and reward the work

Brand designers work hard to create designs that reflect your brand identity and personality. They also face challenges, such as tight deadlines, multiple revisions, or technical issues. Therefore, you should recognize and reward their work, and show them that you appreciate their contribution and value their partnership. You could do this by giving them positive feedback, testimonials, referrals, bonuses, or gifts. You could also celebrate the completion of the project or the launch of the brand with them, and share the results or outcomes of their work. By recognizing and rewarding the work of the brand designers, you will strengthen your relationship and foster loyalty and trust.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?