What are the most effective social media ad formats for construction companies?

2 Carousel ads

Carousel ads are an excellent social media ad format for construction companies. This format allows you to display multiple images or videos in one ad, making it easy to show more of your work, highlight features or benefits, and tell a story. Carousel ads can also help you boost click-throughs, engagement, and conversions. To create effective carousel ads, you should use high-quality and relevant images or videos that match your message and brand, stick to a consistent theme across cards, limit the number of cards to 3-5, include catchy headlines and descriptions for each card, and add a clear call to action with a link to your website or landing page.

3 Lead ads

Lead ads are a special type of social media ad format that allows you to collect information from your prospects without directing them to an external website or landing page. This type of ad can help construction companies generate more qualified leads, reduce cost per lead, and improve conversion rate. To create effective lead ads, you should use an eye-catching image or video that showcases your offer and value proposition, as well as a clear and compelling headline and description that explains the benefits of your offer and creates urgency. Additionally, use a simple and short lead form that asks for the most relevant and essential information, followed by a thank you screen that confirms the submission and provides the next steps. Last but not least, it is important to follow up with your leads as soon as possible and nurture them with relevant content and offers.

4 Stories ads

Stories ads are a relatively new social media ad format that allows you to create immersive and interactive ads that appear between the stories of other users. This type of ad is beneficial for construction companies looking to create a personal and authentic connection with their audience, or to promote a limited-time offer or event. To make your stories ads effective, use vertical videos or images that fill the entire screen, bright colors, stickers, filters, or text to draw attention, and a clear and catchy message that communicates your value proposition and offer. Additionally, include a swipe up feature or a call to action button to direct your audience to your website or landing page. Finally, monitor your performance and optimize your ad based on the feedback and results.