登录查看更多内容

What are the most effective SMS call-to-actions for direct marketing?

由人工智能和领英社区提供技术支持

SMS call-to-actions, or CTAs, are the words or phrases that prompt your recipients to take a specific action after reading your text message. They are crucial for direct marketing, as they can boost your conversion rates, engagement, and loyalty. But how do you craft effective SMS CTAs that stand out and persuade your audience? Here are some tips and examples to help you optimize your SMS campaigns.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

Andra? Radovan

Senior Digital Marketing Expert | eCommerce & Data-Driven Growth Strategist | Proven Track Record in SEM, SMM, SEO &…
Deogratias Boy

B2B AND B2C CONTENT WRITER & COPYWRITER of INFORMATIONAL BLOGS | SEO | SALES COPIES | I Write to ELEVATE YOUR BRAND to…
Rahul Tripathi

Digital Marketing Manager | Focused on Effective Online Campaigns & Brand Growth | 14K+ Followers | 10+ Years of…

1 Use clear and concise language

Your SMS CTA should be simple, direct, and easy to understand. You have limited space and time to capture your recipient's attention and interest, so avoid vague, complex, or ambiguous wording. Instead, use action verbs, benefits, and urgency to convey your message and value proposition. For example, instead of saying "Check out our new products", you could say "Shop now and save 20%".

添加您的观点

Deogratias Boy

B2B AND B2C CONTENT WRITER & COPYWRITER of INFORMATIONAL BLOGS | SEO | SALES COPIES | I Write to ELEVATE YOUR BRAND to the Edge of Space, Opening Up Endless Possibilities.
(已编辑)
举报内容
Additionally, use short verbs to be clear as you maximize the character limits. As you do that, urgency always works when your product is what people need, has a discount, a new release, or it's usually rare. Lastly, the target market should be familiar with it.

已翻译

赞
Rahul Tripathi

Digital Marketing Manager | Focused on Effective Online Campaigns & Brand Growth | 14K+ Followers | 10+ Years of Experience
举报内容
For direct marketing via SMS, effective call-to-actions (CTAs) include: - "Act Now!" - "Get Yours Today!" - "Limited Time Offer!" - "Reply for Details!" - "Claim Your Deal!" - "Shop Now!" - "Don't Miss Out!" - "Text YES to Opt-in!" - "Exclusive Access!" These CTAs prompt immediate action and create a sense of urgency, enticing recipients to engage swiftly.

已翻译

赞
Mohit Gupta↗?

VP of Growth | Astro | Gaming | Dating | Social | Web3 |
举报内容
Engaging call-to-actions for SMS direct marketing include limited-time offers, personalized discounts, and clear instructions to redeem. Keep messages concise and compelling to drive immediate action

已翻译

赞

2 Include a keyword or a short code

One of the most common and effective ways to create an SMS CTA is to use a keyword or a short code that your recipients can reply to or text to. A keyword is a word or phrase that triggers a response or an action from your system, such as sending a confirmation, a coupon, or a link. A short code is a five or six-digit number that you can use to send and receive SMS messages. For example, you could say "Text YES to 12345 to join our VIP club".

添加您的观点

Andra? Radovan

Senior Digital Marketing Expert | eCommerce & Data-Driven Growth Strategist | Proven Track Record in SEM, SMM, SEO & Growth Hacking | AI & Automation Enthusiast
举报内容
Leveraging keywords/short codes in SMS marketing is like having a secret handshake with your customers. ?? It's personal, direct, and incredibly efficient. Use catchy, easy-to-remember codes to boost engagement. ?? Pro tip: Regularly update your keywords to keep the conversation fresh and relevant!

已翻译

赞
Deogratias Boy

B2B AND B2C CONTENT WRITER & COPYWRITER of INFORMATIONAL BLOGS | SEO | SALES COPIES | I Write to ELEVATE YOUR BRAND to the Edge of Space, Opening Up Endless Possibilities.
举报内容
When you send the SMS, try target those inclined to respond. You can ensure targets are the most likely candidates to respond by using mailing apps with algorithms to identify the ideal market. As much as SMS are affordable, you can be prudent with them. The problem with SMS usage is sending them haphazardly because they are affordable. Unfortunately, that has been the norm. It happens daily where you get SMSs asking you respond to something you have no idea about. Careless targeting may harm your brand and depict it as insensitive and clueless.

已翻译

赞

3 Provide an incentive or a reward

Another way to make your SMS CTA more appealing and persuasive is to offer an incentive or a reward for taking action. This could be a discount, a freebie, a bonus, a contest, or a loyalty program. The incentive or reward should be relevant, valuable, and exclusive to your audience, and it should create a sense of urgency and scarcity. For example, you could say "Reply with WIN to enter our sweepstakes and get a chance to win a $100 gift card".

添加您的观点

Andra? Radovan

Senior Digital Marketing Expert | eCommerce & Data-Driven Growth Strategist | Proven Track Record in SEM, SMM, SEO & Growth Hacking | AI & Automation Enthusiast
举报内容
Nothing spells success like a well-crafted reward in your SMS CTA. Whether it's a special discount or exclusive access, make your offer irresistible. Remember, everyone loves feeling special! ?? Pro tip: Balance exclusivity with attainability to keep your audience hooked and coming back for more.

已翻译

赞

4 Add a link or a QR code

If you want to direct your recipients to a landing page, a website, a form, or a video, you can use a link or a QR code as your SMS CTA. A link is a URL that you can shorten and track with a tool like Bitly or TinyURL. A QR code is a barcode that your recipients can scan with their smartphone camera to access your content. Both options can help you provide more information, collect data, and measure results. For example, you could say "Visit this link to claim your free trial" or "Scan this QR code to watch our demo".

添加您的观点

5 Test and optimize your SMS CTAs

The best way to find out what works and what doesn't for your SMS CTAs is to test and optimize them. You can use different tools and methods to measure your SMS campaign performance, such as delivery rates, open rates, click-through rates, conversion rates, and feedback. You can also experiment with different variables, such as wording, timing, frequency, and segmentation. By testing and optimizing your SMS CTAs, you can improve your direct marketing outcomes and customer satisfaction.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Yogiraj Mishra

Digital Marketing Manager | Content Marketing | Google Ads | Meta Ads | YouTube Ads | SEO | Marketing Communications | Funnel Optimization | Performance Marketing
举报内容
In addition to the tips above, here are some additional tips that are not mentioned in the article: Personalize your CTAs. When possible, use the recipient's name or other personal information to make your CTAs more relevant and engaging. Use emojis. Emojis can add personality to your CTAs and make them more eye-catching. Test different CTAs. See what works best for your audience by testing different CTAs and measuring the results. Use a call tracking number. This will help you track how many people are responding to your SMS CTAs and where they are coming from.

已翻译

赞

Digital Marketing

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the most effective SMS call-to-actions for direct marketing?

1

2

3

4

5

6

1 Use clear and concise language

2 Include a keyword or a short code

3 Provide an incentive or a reward

4 Add a link or a QR code

5 Test and optimize your SMS CTAs

6 Here’s what else to consider

Digital Marketing

给文章评分

感谢您的反馈

更多Digital Marketing相关文章

更多相关阅读内容

What are the most effective SMS call-to-actions for direct marketing?

1

2

3

4

5

6

1 Use clear and concise language

2 Include a keyword or a short code

3 Provide an incentive or a reward

4 Add a link or a QR code

5 Test and optimize your SMS CTAs

6 Here’s what else to consider

Digital Marketing

给文章评分

感谢您的反馈

查看其他技能