What are the most effective SMO ad practices for video and multimedia?

2 Choose the right length

The length of your video and multimedia depends on your goal, message, and platform. Generally, shorter videos and multimedia are more effective for SMO ads, as they can capture the attention of your audience and deliver your value proposition quickly and clearly. However, you should also consider the optimal length for each platform, as they have different limits and recommendations. For example, Facebook and Instagram allow up to 60 seconds for video ads, but the average watch time is around 10 seconds, so you should aim to hook your viewers in the first few seconds. On the other hand, YouTube allows up to 6 minutes for video ads, but the ideal length is around 2 minutes, as it gives you more time to tell a story and build trust.

3 Choose the right quality

The quality of your video and multimedia affects the perception and engagement of your audience, as well as your SEO and social sharing potential. You should aim to produce high-quality video and multimedia that are clear, crisp, and appealing, but also compatible with different devices, browsers, and networks. You should also use subtitles, captions, and transcripts for your video and multimedia, as they improve the accessibility, comprehension, and retention of your message, as well as your SEO and social sharing potential. Additionally, you should use thumbnails, titles, descriptions, and tags for your video and multimedia, as they help your audience find and understand your SMO ads.

4 Choose the right content

The content of your video and multimedia is the core of your SMO ads, as it conveys your value proposition, brand identity, and call to action to your audience. You should aim to create video and multimedia content that are relevant, engaging, and authentic, but also aligned with your goal, message, and platform. You should also consider the tone, style, and emotion of your video and multimedia content, as they affect the connection and response of your audience. Furthermore, you should use storytelling, humor, testimonials, or demonstrations for your video and multimedia content, as they can increase the interest, trust, and conversion of your audience.

5 Optimize your video and multimedia for SEO and social sharing

SEO and social sharing are essential for increasing the reach, visibility, and traffic of your video and multimedia SMO ads. You should optimize your video and multimedia for SEO and social sharing by using keywords, hashtags, and metadata that are relevant, descriptive, and consistent with your goal, message, and platform. You should also use social buttons, widgets, and plugins that make it easy for your audience to share your video and multimedia SMO ads on their own social media channels. Moreover, you should encourage your audience to like, comment, and subscribe to your video and multimedia SMO ads, as they can boost your social signals, engagement, and ranking.