What are the most effective methods for marketing attribution and causality?
Marketing attribution and causality are two key concepts that help marketers measure the impact of their campaigns and optimize their strategies. Attribution refers to the process of assigning credit to different marketing channels or touchpoints that influence a customer's decision to convert. Causality refers to the relationship between a marketing action and a specific outcome, such as a purchase, a sign-up, or a retention. In this article, you will learn about the most effective methods for marketing attribution and causality, and how they can help you improve your marketing analytics.
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Vyara StefchevaCEO @ Zahara Consult | Marketing expert ???? | Tech geek ??
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Keyur PatelSenior Manager, Analytics @ Dentsu International | Marketing Science and Data Analytics
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Roberta PasseriniGlobal Transformation Leader | Chief Marketing Officer | Customer-centricity CX for long-term growth | Digital Strategy…