What is the most effective media mix for a marketing campaign?

I think people sometimes overlook starting at home by investing in employees to engender loyalty and enthusiasm for the company to lead to great customer service and referrals. Empower employees to easily make things right and go above and beyond. If a pet owner has a subscription and has to cancel bc the pet dies, the company refunds money, asks them to donate the food and sends them flowers with a handwritten note! How do I know? Not because I have a pet but because of how many people post about it and gush about the company’s caring and customer service. All the ads and marketing in the world won’t replace practices like this.

I’m not sure digital media is as cost effective as traditional media when it comes to spending and getting return customers. It depends heavily on the campaign you are running and how you spend your budget. The same with picking when and where to place your traditional ads. The same pitfalls are at play. Your campaign objective needs to consider that digital and traditional avenues are blending now. With ads on Netflix and other digital domains now customers will start paying more attention to both mediums again soon. Think about the coming changes in digital marketing and how they are looking more like traditional markets of old.

Your product or service and target market will deternine which media mix and how to use it. It's always important to know your product well and who is using it. Which medium is your target market using on a daily basis and when - makes all the difference. A media mix is always determined by your target market. Know your target market as much and never take anything for granted. A market research will help you to know exactly which media mix is required for you product or service. You'll always find a fish in water. Never in the desert. The same applies with people, know where they live and work or study. What is their lifestyle? In a nutshell this will give you an idea of the media mix to use for your product or service.

-It is always important to know whom your audience are, location, demography and the sources where he or she comes to your website. -Your budgets also plays a cogent role to know whether you can be able to reach a wider audience. -product branding will always determine wether you can be able to retain or loss customers following the marketing funnel, and alway keep your first and second impression with a customer to be a top-notch because it will determine if you will be in the market or not. - Let there be a connection between your ads, product and audience.

Creating an effective marketing campaign involves understanding your audience, setting clear goals, and considering your budget. The right media mix integrates online and offline channels, tailored to each platform's unique characteristics. Continuous testing and optimization, along with customizing content for specific channels, enhance engagement. Monitoring industry trends and adapting to changing consumer behavior are essential for long-term success. An adaptable, well-balanced media mix ensures your message reaches the right audience, maximizing impact and ROI.

The methodology of understanding your audience is to learn more about them and their issues. Market and audience research can give you some information, but more detailed conversations with a diverse sampling of your audience can provide insights that you won't get from surface level online research. Focus groups, polls, events, group discussions, 1on1 discussions with key opinion leaders with the group, are always to provide a deeper understanding into their decision making process, needs, and issues.

We need to consider the emotional weight of our message. If you want to evoke strong emotions— inspiration, compassion, joy, or nostalgia, choose media formats that have immersive storytelling capabilities. Video commercials, influencer partnerships, or podcast discussions that has the power to touch the audience deeply. We have seen Thai long-form commercials that excel in this and has gone viral globally. They create such high emotional resonance. Those that does not demand such emotional resonance can rely on infographics, text ads, and brochures. These tends to be more informative and less emotive.

I would say you need to look at the market segment of the product and service. Knowing the sweet spot where the client are matters. Because that will tell you where you should be and what media channel to focus on. For an example, the use of premium products or services. Where are the segments of clients are and which media do they use? Knowing that and having a clarity, who exactly our clients are, will help in deciding what to do, how to do and where to do it. Which way would also matter