What are the most effective event technology tools for networking?

1 Event apps

Event apps are mobile applications that provide attendees with information, features, and functions related to a specific event. They can also be used as powerful networking tools, as they allow attendees to create profiles, browse and contact other participants, join groups and chats, schedule meetings, exchange digital business cards, and access social media integration. Event apps can also gamify the networking process by rewarding attendees for completing certain actions, such as scanning QR codes, visiting booths, or participating in polls and surveys. Event apps can increase attendee satisfaction, retention, and loyalty, as well as generate valuable data and feedback for event organizers.

2 Event platforms

Event platforms are online platforms that enable event organizers to create, host, and manage virtual or hybrid events. They can also offer various networking features, such as video conferencing, live chat, breakout rooms, Q&A sessions, and virtual booths. Event platforms can help attendees connect with each other and with speakers and sponsors, as well as access content and resources on demand. Event platforms can also facilitate networking before and after the event, by allowing attendees to register, create profiles, and join communities and forums. Event platforms can enhance the accessibility, reach, and impact of events, as well as reduce costs and environmental footprint.

3 Event matchmaking

Event matchmaking is a process that uses algorithms, data, and artificial intelligence to match attendees with other attendees, speakers, or sponsors based on their preferences, interests, goals, and behavior. Event matchmaking can help attendees find the most relevant and valuable contacts and opportunities for networking, as well as personalize their event experience and agenda. Event matchmaking can also increase the quality and quantity of leads and conversions for speakers and sponsors, as well as improve the return on investment and satisfaction for event organizers.

4 Event analytics

Event analytics is a process that uses data, metrics, and insights to measure and evaluate the performance and outcomes of events. It can also be used as a networking tool, as it can help event organizers understand and optimize the networking behavior and preferences of attendees, speakers, and sponsors. Event analytics can help event organizers identify and segment their target audience, tailor their content and communication, track and improve their engagement and satisfaction, and demonstrate their value and impact. Event analytics can also help event organizers collect and analyze feedback and testimonials, as well as generate reports and recommendations for future events.

6 Event networking tips

Event networking tools can help you enhance your event experience and achieve your networking goals, but they are not enough on their own. You should also have a clear networking strategy, a positive attitude, and a proactive approach. Before the event, set your objectives and expectations, and research the event agenda, speakers, and attendees. Update and optimize your profile on the event app or platform with keywords, hashtags, and images to showcase your skills, interests, and personality. Use the matchmaking feature to find compatible contacts, send personalized messages and invitations, join groups and chats, participate in discussions and polls, and share your opinions. Track and measure your networking activities with the analytics feature to identify areas for improvement. Scan and exchange contact details with the badges feature. After the event, follow up with your new contacts to maintain relationships until the next event.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?