What are the most effective email marketing tools and platforms?

The number one thing I always look at is the integrations. Email is the connective tissue between all marketing channels. To have your emails siloed away from critical and relevant customer information is a massive problem. Second - look for a platform you enjoy using. If you buy the "best" software but you don't know how to use it well (or at all) it doesn't serve you the way it's supposed too. Third - now you can look for features like analytics, reporting, A/B testing functionality, etc. But look for a wide range of integrations first.

Effective email marketing software includes platforms like Mailchimp, Constant Contact, and HubSpot. These tools offer user-friendly interfaces, customizable templates, and robust analytics to track campaign performance. They also provide automation features, making it easy to manage subscriber lists, segment audiences, and schedule emails. Using these platforms helps streamline your email marketing efforts and improve engagement with your audience.

Here are the best email marketing platforms for different business types: 1) For ecom - Klaviyo, Sendlane, OmniSend, 2) For info products or SaaS - Active campaign, Mailchimp, HubSpot, Klaviyo also works 3) For big enterprises - Salesforce email studio, Pardot by Salesforce, Adobe email suite, Emarsys etc All of these platforms follow GDPR and CANSPAM, they are also supporting AI, predictive analysis and CDR.

I recently start using a tool for building and nurturing my email list. While exploring solutions for the services I aim to offer, I discovered the remarkable 'GetResponse' email marketing platform. If you are seeking to seamlessly transform your contacts into customers, look no further than GetResponse's email marketing platform. This versatile tool not only facilitates lead generation but also empowers you to create landing pages optimized for conversion. However, for my landing page creation needs, I prefer utilize Leadpages. Leadpages platform is a no-code website and landing page builder specifically designed to assist small businesses in establishing their online presence swiftly and effortlessly.

I think about this in terms of positive and negative email metrics. Positive metrics are ones you want to increase: - Open rates - Click rates - Click through rates - Forwards - Replies - Conversions - Revenue per recipient Negative metrics are ones you want to decrease: - Spam complaints - Unsubscribes - Bounces I hope this was helpful!

Revenue per conversation. Email is low-cost, but how effective is it? The RPC measures how much money comes back per WhatsApp conversation. WhatsApp? Yes, and the return is 10x and beyond. charles makes it easy to combine email and WhatsApp marketing and measures success with RPC and ROCS metrics. If you still rely on email only, you should consider WhatsApp soon.

One of my favorite metrics is revenue per active subscriber. Helps show the value of the email list. Helps show the client what they can spend to acquire an email. Another one is revenue per email. This is a hack for getting clients on my side when proposing new email initiatives. If I know each email is worth [x] I can go to the client with real revenue numbers that justify the budget I'm asking for. 2 often overlooked metrics that make everything that goes into email easier.

Optimize your email strategy with the key metric: Click-Through Rate (CTR). Formula: CTR = (Total Clicks / Total Delivered) * 100 This metric unveils the effectiveness of your content and design, guiding you to craft compelling emails that resonate with your audience.

There are benchmarks for each industry but it's really important to look at your data and find your own benchmarks to measure against. Open rate doesn't always mean people have actually read your content but click through rate is an indication that they've taken interest. Whilst unsubscribes are welcomed, as these people are clearly not interested and unlikely to buy, try to keep below 1%.

I also love using SubjectLine.com which grades my subject line and gives me ideas for updates to less-than-perfect subject lines.

These 3 will help with ideas and testing: - Litmus - Email on Acid - Chat GPT And yes, FIGMA and Canva for designing. You may also use PS and AI

- gmass.co to check if emails will end up in promotions tab, spam, or primary - postmaster tools to monitor deliverability and sender reputation of your domain - “more klaviyo data” chrome extension to visialize more data ln klaviyo - “subject line ruler” extension to get subject lines just right in terms of length

So many good tools pointed out so far. But I think one important tool everyone has left out is NeverBounce. Deliverability is a major issue and this is a tool that can help you test your deliverability score before you send out your emails.

So many amazing tools! Here are a few of my favourites for campaigns and metrics: - ReallyGoodEmails (for email & subject line inspo) - MxToolbox (Email & DNS Troubleshooting) - EasyDmarc (dmarc & spf analyzer)

Here’s a short list of email best practices: - Include an unsubscribe link - Use a real sender name - Avoid spam trigger words - Test emails before sending - Keep your emails short and concise Follow these religiously.

Start with the customer data model and segmentation. Most email automation tools can only be used to their full potential if your data is of superior quality. Make sure your organisation is data-ready before you jump to email automation.

In B2B marketing, lists get outdated quickly. Protect your domain reputation by validating ALL new lists -- and even lists you haven't sent to recently. How? - Choose a validation software like NeverBounce or ZeroBounce. I have no affiliation but I'm a NeverBounce user - Upload your list and wait a few minutes for the output - Choose only the valid emails Don't make the mistake of thinking the list you sourced from Apollo or ZoomInfo (or similar) has been validated recently. They may say they "verify" emails -- the question is WHEN were they last validated? The consequence of not validating? Ruining domain reputation and thus deliverability to the primary inbox. I have ruined domains by sending just one unvalidated list!

Here are my top five best practices: 1- Know Your Audience and Personalize 2- Craft Compelling Subject Lines and Preheaders 3-Prioritize Mobile Optimization 4- Have a Clear Call-to-Action (CTA) 5- Test and Optimize Constantly Hope its heplful!

One thing I'll like to add is.. Over designing your email just to make it beautiful is really not necessary, to be honest. I mean, design is important but that shouldn't be the main focus of someone looking to make money with email marketing. Focus on the message, how you grab attention, how you hold that attention through out the email and how you can get your subscriber to take action. To me, that's more important than all the eye hurting designs.

I have found Cold Email forums on Facebook to be the most helpful resource. Books about cold email are outdated by the time they are published. When Email Service Providers make an update that impacts your campaigns, you need answers fast. There is often no warning. Talking to other cold email experts who are in the trenches is the quickest way to learn what changes are happening in the cold email industry and how to react.

- Klaviyo partner academy - HubSpot academy - Chase Dimond (LinkedIn and Twitter) - Litmus Newsletter - Salesforce Trailblazer

In the 21st century, there's a wealth of information available online. You can easily find valuable content about email marketing by doing some web research. However, for niche email marketing strategies, focusing on resources offered by top Email Service Providers (ESPs) is a good first step. They have a vested interest in presenting the full spectrum of techniques. Based on our business experience, we've observed that successful email marketing professionals are those who consistently monitor resources and stay updated on industry trends.

GetResponse offers a range of resources including webinars, comprehensive guides, and an online learning center that helps marketers stay at the top of their game. Its conversion funnel feature integrates email marketing with landing pages, webinars, and automation, creating a holistic marketing toolkit.

Don't abuse email marketing. It's possible to have a good engagement when you start but people may get bored of your content so try to put yourself in the place of the subscriber and see how often you would like to receive the newsletter and if the content is really valuable or not. Consider these before you hit the send button :)

Email marketing is hands-down one of the most reliable and profitable platforms. The initial investment of adequate copy/messaging, design, implementation and strategy is well-worth the payoff when it boils down to your ROI. Our clients have seen average order values double or triple their average numbers simply by implementing core flows and optimizing them efficiently.

It's important to remember that it's not email selling, but email marketing. The key is to get the prospects interested to start a sales conversation with you. Sure, for B2C lower ticket items, you can send them straight to a sales page or e-commerce store. But for B2B or higher ticket items, relationship and trust had to be cultivated first. A good practice is the 80-20. The first 80% of the email is value-adding (tips, case studies and success stories relevant to them), and a soft CTA at the end like "If you'd like to explore how best to execute these strategies, reply to this email and let's talk!" You can also have 4 emails that are 100% value-add, and the 5th email is a sales email, based on their engagements with the earlier 4.

One often overlooked aspect in email marketing is the significance of maintaining a balance between automation and personalization. My experience underscores the importance of finding the sweet spot between automation and personalization. Leveraging automation for routine tasks like sending welcome emails, transactional messages, or regular newsletters frees up time to focus on crafting personalized, high-value content that resonates. Another essential consideration is the role of feedback loops in enhancing campaigns. Actively seeking and incorporating feedback from your audience, helps in refining strategies and improving future campaigns. It's about listening to your audience and adapting based on their preferences and responses.

Finding the right email marketing platforms can be tricky. So below are four tips: 1) Think about the provider's deliverability reputation - a suitable platform ensures your emails actually land where they should. 2) Features are your Swiss Army knife. Maybe you need advanced automation or just the basics. It's all about what tools you'll use. 3) Consider how tech-savvy you are. Are you a gadget whiz or more of a 'plug-and-play' person? The user interface should be intuitive and easy to navigate, with a support person at your fingertips when you need extra help. 4) How well it plays with your other tools is crucial... check what native integrations they offer. Use their trial periods and only settle once you know it'll work for you.