What is the most effective content length for your target audience?

It’s about heart with smarts- With dwindling attention spans, keep it short but impactful- I look at it as modern day haiku- Everything is shortened now- Used to be a magazine article was 1500 and now people want under 1000- But any time you argue with reality you will lose - But a good lead is essential as it has always been whether a big magazine story or an Instagram -

When crafting content, the key isn't just length—it's relevance and engagement. A tech blog might dive deep into AI, spanning thousands of words to quench the reader's thirst for knowledge. Yet, on LinkedIn, where time is precious, a brief, punchy post cuts through the noise, delivering value at a glance. Content's impact is measured by its fit for the audience and platform. A lengthy article might enlighten but overwhelm on social media, where brevity reigns. Crafting your message with the audience's preferences and platform norms in mind ensures it lands effectively, blending depth with accessibility for full engagement.

Creo que es importante también tener en cuenta la extensión de los contenidos que están ocupando los primeros puestos de las SERP. Más que nada porque eso nos va a dar una idea del tipo de contenido que busca el usuario. Así sabremos si es un contenido más largo y profundo o simplemente es una respuesta breve, de pocas palabras.

I like to start off the writing process by planning out the headings and subheadings in my post before writing it out. These sometimes change as I write, however knowing the structure of the post in advance gives me a good idea of how much to write in each part. The other tip I find useful is to keep paragraphs and sentences short, because people seem to have very little patience for long pieces of content. I also make it a point to never put more than one cocept per sentence. If this does not come naturally to you at first, don't worry - write naturally and then come back to fix it when you're editing.

SEO improves content visibility in search results by optimizing for keyword relevance, quality, and user experience. Targeting relevant keywords increases the likelihood of being found by target audience. Longer-form content provides more opportunities to incorporate and optimize for keywords effectively.

Determining the effectiveness of your content and identifying areas for improvement necessitates a meticulous approach to tracking and analyzing its performance through key metrics like page views, bounce rate, dwell time, conversions, and social shares. These insights reveal how your audience engages with your content and their actions, clearly showing what resonates with them. Armed with this data, you can pinpoint successful elements and areas needing enhancement, allowing for strategic adjustments to content length, quality, and strategy to optimize engagement and achieve your goals.

How do you measure and Improve your content? Experiment with different content lengths and formats to see what resonates best with your audience. You need to compare the performance of two versions of the same content with varying lengths, can help you identify which approach generates better results. Use the insights gained from testing to refine your content strategy over time.

It is always a great idea to supplement a longer content piece with a summary/infographic/table/checklist that serves as a TLDR for those who do not wish to consume longer chunks of text. You can also consider embedding audio summaries in your text if possible. Having these summaries not only helps you expand your target audience by catering to diverse attention spans but also encourages people who found the summary compelling to bookmark the content and revisit it for a deep dive when they have more time at hand.

You need to consider the platform Different platforms have different expectations and norms regarding content length. For example, Twitter has a character limit of 280 characters per tweet, while LinkedIn allows for longer-form posts. Tailor your content length to fit the platform and the expectations of its users.