What are the most effective channels and formats for R&D dissemination in your field?

1 Know your purpose

Before you decide how to disseminate your R&D results, you need to define your purpose and objectives. What do you want to achieve with your dissemination? Who do you want to reach and influence? How do you want them to use or benefit from your R&D results? Your purpose will guide your choice of channels and formats, as well as the tone, style, and content of your dissemination.

2 Know your audience

Different audiences have different needs, preferences, and expectations when it comes to R&D dissemination. You need to know your audience and tailor your dissemination accordingly. For example, if you want to disseminate your R&D results to your peers, you might use academic journals, conferences, or workshops as channels, and peer-reviewed papers, posters, or presentations as formats. If you want to disseminate your R&D results to customers, you might use social media, blogs, or newsletters as channels, and infographics, videos, or testimonials as formats.

3 Know your message

Once you have identified your purpose and audience, you need to craft your message. Your message should be clear, concise, and compelling. It should highlight the main findings, implications, and value of your R&D results. It should also address the needs, interests, and questions of your audience. You can use different techniques to make your message more engaging, such as storytelling, data visualization, or case studies.

4 Know your resources

Another factor to consider when choosing channels and formats for R&D dissemination is your resources. You need to assess the time, budget, skills, and tools available for your dissemination. You also need to evaluate the cost-effectiveness, reach, and impact of each channel and format. You might have to prioritize, balance, or combine different channels and formats depending on your resources.

5 Know your feedback

Finally, you need to monitor and evaluate your R&D dissemination. You need to collect and analyze feedback from your audience and stakeholders. You need to measure the outcomes and impact of your dissemination. You need to identify the strengths, weaknesses, and opportunities for improvement of your dissemination. You can use different methods and metrics to gather and assess feedback, such as surveys, interviews, analytics, or citations.

R&D dissemination is a crucial step for maximizing the impact and value of your R&D results. By following these tips and examples, you can choose the most effective channels and formats for R&D dissemination in your field.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?