What are the most effective catering sales KPIs and how do you report them?

由人工智能和领英社区提供技术支持

Catering sales is a competitive and dynamic industry that requires constant monitoring and improvement of performance. To achieve your catering sales goals, you need to track and measure the right key performance indicators (KPIs) and report them effectively to your team, clients, and stakeholders. In this article, we will discuss what are the most effective catering sales KPIs and how do you report them.

在这篇协作文章中查找专家回答

由社区从 4 条内容中精选。了解更多

1 Revenue and Profit

The most obvious and important KPIs for catering sales are revenue and profit. Revenue is the amount of money you generate from your catering sales, while profit is the difference between revenue and expenses. You want to increase both revenue and profit by attracting more clients, upselling your services, and reducing your costs. You can report your revenue and profit by using a simple spreadsheet or a catering sales CRM software that shows your monthly, quarterly, and yearly results, as well as your average revenue and profit per event and per client.

添加您的观点

Omar Adel Omar

Born and Bred within the Hospitality and F&B Industries | Driving Operational Excellence & Guest Satisfaction | General Manager
举报内容
Key performance indicators (KPIs) for catering sales are revenue and profit. Revenue is the money earned, profit is revenue minus expenses. Increase both by getting more clients, upselling, and cutting costs. Track them using spreadsheets or catering sales CRM software for monthly, quarterly, and yearly results, and averages per event and client.

已翻译

赞

2 Conversion Rate

Another essential KPI for catering sales is conversion rate, which is the percentage of leads that turn into clients. Conversion rate reflects the quality and effectiveness of your catering sales process, from generating leads, to following up, to closing deals. You want to improve your conversion rate by targeting the right prospects, creating compelling proposals, and overcoming objections. You can report your conversion rate by using a funnel chart or a CRM software that tracks the stages of your sales cycle and shows how many leads move from one stage to another.

添加您的观点

Omar Adel Omar

Born and Bred within the Hospitality and F&B Industries | Driving Operational Excellence & Guest Satisfaction | General Manager
举报内容
An important KPI for catering sales is conversion rate, showing the percentage of leads becoming clients. Improve it by targeting prospects, creating persuasive proposals, and handling objections. Use funnel charts or CRM software to track leads through the sales cycle stages.

已翻译

赞

3 Customer Satisfaction

Customer satisfaction is a key indicator of how well you deliver your catering services and how likely you are to retain and grow your client base. Customer satisfaction measures how happy your clients are with your food quality, presentation, service, and communication. You want to enhance your customer satisfaction by exceeding their expectations, soliciting feedback, and resolving issues. You can report your customer satisfaction by using a survey tool or a CRM software that collects and analyzes your client reviews, ratings, testimonials, and referrals.

添加您的观点

Tomaz Peeters

Global Head of Brand Transformation @ Sodexo | Marketing & Strategy | CMO | CSO | Business Transformation | Top Client Relations Voice | Top 50 Executivos em Vendas e Marketing em 2024
举报内容
The catering market is B2B4C, in which B2B part is responsible for setting the contract terms and monitor the contract execution. The "4C" part, is that we produce food to serve to consumers. So we must consider these two dimensions when analyzing customer and client satisfaction. Two main KPIs for catering industry to measure customer satisfaction are: NPS: typically, this is asked to the client who hires the service. This is asked once or twice a year, and it gives the overview about the contract execution. OSAT (Overall Satisfaction): measured on a daily basis, directly to consumers. It helps the catering company to adjust the operations and menus according to the feedback

已翻译

赞

4 Event Performance

Event performance is a crucial indicator of how well you execute your catering events and how profitable they are. Event performance measures how closely you adhere to your budget, timeline, and contract terms, as well as how efficiently you use your resources, staff, and inventory. You want to optimize your event performance by planning ahead, managing risks, and evaluating outcomes. You can report your event performance by using a dashboard or a CRM software that displays your event metrics, such as cost per person, food waste, staff hours, and client satisfaction.

添加您的观点

5 Market Share

Market share is a strategic indicator of how well you compete and grow in your catering market. Market share is the percentage of the total catering sales in your area that you capture. Market share reflects your reputation, visibility, and differentiation in your niche. You want to increase your market share by expanding your network, promoting your brand, and innovating your offerings. You can report your market share by using a chart or a CRM software that compares your revenue and growth with your competitors and industry benchmarks.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Tomaz Peeters

Global Head of Brand Transformation @ Sodexo | Marketing & Strategy | CMO | CSO | Business Transformation | Top Client Relations Voice | Top 50 Executivos em Vendas e Marketing em 2024
举报内容
Client retention rate. It is critical to measure the client loyalty to a catering company, because it can impacts the purchasing forecasts, revenue predictions and cost structure. Typically, it is calculated using the revenue of a lost contract divided by total revenue of the company.

已翻译

赞

Catering Sales

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the most effective catering sales KPIs and how do you report them?

1

2

3

4

5

6

1 Revenue and Profit

2 Conversion Rate

3 Customer Satisfaction

4 Event Performance

5 Market Share

6 Here’s what else to consider

Catering Sales

给文章评分

感谢您的反馈

更多Catering Sales相关文章

更多相关阅读内容