Product demos are a powerful tool to showcase the value and benefits of your solution to your prospects. But how can you make them more engaging, memorable, and persuasive? In this article, you'll discover some of the most creative ways to use product demos in your sales strategy, from personalizing them to storytelling, gamification, and social proof.
One of the best ways to make your product demos stand out is to tailor them to your prospect's specific needs, goals, and challenges. This shows that you understand their situation, that you care about their success, and that your solution is relevant and customized for them. To personalize your demos, you can use data from your discovery calls, CRM, or surveys to highlight the features, benefits, and use cases that matter most to your prospect. You can also use their name, logo, industry, or location to make your demo more relatable and appealing.
Make product demos memorable by tailoring to individual needs, fostering engagement through interactive showcases & incorporating live Q&A for real-time clarification. Weave compelling narratives around your product, sharing success stories (TPS) to enhance relatability. Showcase seamless integration & use virtual reality for immersive demonstrations. Utilize gamification, encourage user-generated content & personalize follow-ups to address specific concerns. Live event demos, social media streaming, and podcasts diversify accessibility. Use whiteboard animations for simplification and illustrate the customer journey. Infuse urgency with limited-time offers & showcase data-driven insights for added impact. Always have consultative approach.
Plan a demo that can never be reused! Approaching it this way means it’s completely dedicated to the prospect on the other side. Their pain. Their user’s workflow. Deep research and discovery is the only way to get to this level of personalization.
Another way to make your product demos more creative is to use storytelling techniques to capture your prospect's attention, emotion, and imagination. Storytelling can help you explain the problem that your solution solves, the transformation that it enables, and the results that it delivers. To tell a story with your demos, you can use a narrative structure that follows the hero's journey, where your prospect is the hero, your solution is the guide, and your demo is the adventure. You can also use anecdotes, metaphors, analogies, or humor to make your story more engaging and memorable.
A third way to make your product demos more creative is to use gamification elements to make them more interactive, fun, and rewarding. Gamification can help you increase your prospect's participation, motivation, and retention. To gamify your demos, you can use quizzes, challenges, points, badges, leaderboards, or rewards to test your prospect's knowledge, skills, or preferences. You can also use feedback, progress, or achievements to reinforce your prospect's learning, confidence, or satisfaction.
A fourth way to make your product demos more creative is to use social proof to make them more credible, trustworthy, and influential. Social proof can help you overcome your prospect's objections, doubts, or fears by showing them how other people have benefited from your solution. To use social proof in your demos, you can use testimonials, reviews, ratings, case studies, or referrals to showcase the positive experiences, outcomes, or recommendations of your existing or past customers. You can also use statistics, numbers, or facts to demonstrate the impact, value, or ROI of your solution.
A fifth way to make your product demos more creative is to experiment with different formats to suit your prospect's preferences, needs, and expectations. Depending on your product, audience, and sales cycle, you can use different formats to deliver your demos, such as live, recorded, video, webinar, or chatbot. Each format has its own advantages and disadvantages, so you should consider the pros and cons of each one and choose the one that best fits your sales strategy and goals.
A sixth and final way to make your product demos more creative is to optimize them for conversion. This means that you should design your demos to move your prospect closer to the next step in your sales process, whether it's a trial, a proposal, or a purchase. To optimize your demos for conversion, you should use clear, compelling, and consistent calls to action throughout your demos, such as asking questions, requesting feedback, offering incentives, or scheduling follow-ups. You should also use metrics, benchmarks, or comparisons to show your prospect how your solution outperforms your competitors or alternatives.