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What are the most creative techniques for capturing your brand's unique personality in ad copy?

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Ad copy is more than just a way to sell your products or services. It's also a way to express your brand's unique personality and connect with your target audience. But how do you create ad copy that reflects your brand voice and stands out from the competition? In this article, we'll share some of the most creative techniques for capturing your brand's unique personality in ad copy, whether you're writing for search engines, social media, or other platforms.

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Aisha Khalid

Messaging strategist and copywriter for early-stage B2B and DTC brands

1 Use storytelling

One of the most effective ways to capture your brand's unique personality in ad copy is to use storytelling. Stories can evoke emotions, create curiosity, and build trust with your potential customers. They can also showcase your brand's values, mission, and vision. For example, if your brand is all about sustainability, you can tell a story about how your products are made from recycled materials, or how you support environmental causes. Or if your brand is fun and quirky, you can tell a humorous story about how your products solve a common problem, or how you came up with your brand name.

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Barney Durrant

Independent Google Ads Expert | Ex-Google | Fractional CMO
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Those stories will need to be very short for Google Ads. Space is short so keep to USPs and include a compelling customer-centric call to action. Use all the applicable assets to extend the copy you have available and take up the maximum screen real estate to push competitors out of sight.

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2 Experiment with formats

Another way to capture your brand's unique personality in ad copy is to experiment with different formats and styles. Depending on your goals, audience, and platform, you can try different types of ad copy, such as headlines, slogans, questions, testimonials, or calls to action. You can also play with different elements, such as punctuation, capitalization, emojis, or hashtags. For example, if your brand is bold and confident, you can use short and catchy headlines with exclamation marks, or if your brand is friendly and conversational, you can use questions or emojis to engage your audience.

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3 Use keywords strategically

Keywords are not only important for SEO, but also for capturing your brand's unique personality in ad copy. Keywords can help you communicate your brand's value proposition, differentiate yourself from your competitors, and attract your ideal customers. However, you should use keywords strategically, not just randomly. You should research your target keywords, understand the search intent behind them, and match them with your brand voice and tone. For example, if your brand is professional and authoritative, you can use keywords that imply expertise, quality, or trust, or if your brand is creative and innovative, you can use keywords that imply novelty, originality, or uniqueness.

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4 Test and optimize

Finally, one of the most creative techniques for capturing your brand's unique personality in ad copy is to test and optimize your ad copy regularly. Testing and optimizing your ad copy can help you discover what works best for your brand, your audience, and your platform. You can use various tools and methods to test and optimize your ad copy, such as A/B testing, analytics, feedback, or surveys. You can test and optimize different aspects of your ad copy, such as the headline, the body, the call to action, the format, or the keywords. By testing and optimizing your ad copy, you can improve your ad performance, increase your conversions, and enhance your brand image.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Aisha Khalid

Messaging strategist and copywriter for early-stage B2B and DTC brands
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Make sure your ad copy doesn't just focus on product features and generic user benefits. To get your brand personality to shine through your ads you need to look at your product/offer from your potential customers' POV. Think about what makes your product special, why would Customer Cory buy from you and not your competition, use that angle in your ad copy, run some tests, and you should start seeing results.

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What are the most creative techniques for capturing your brand's unique personality in ad copy?

1

2

3

4

5

1 Use storytelling

2 Experiment with formats

3 Use keywords strategically

4 Test and optimize

5 Here’s what else to consider

Search Engine Marketing (SEM)

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What are the most creative techniques for capturing your brand's unique personality in ad copy?

1

2

3

4

5

1 Use storytelling

2 Experiment with formats

3 Use keywords strategically

4 Test and optimize

5 Here’s what else to consider

Search Engine Marketing (SEM)

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