What are the most common UX quality issues and how to avoid them?

1 UX quality issues

UX quality issues can have a negative impact on user retention, conversion, and loyalty, ranging from minor annoyances to major frustrations. Poor navigation, slow performance, inconsistent design, lack of feedback, unintuitive interface, and accessibility barriers are some of the most common UX quality issues. Poor navigation can cause users to get lost in an app or website, while slow performance can make users wait too long for an app or website to load, respond, or complete a task. Inconsistent design can lead to different styles, layouts, or interactions across an app or website, or they don't match a brand identity. Lack of feedback can make users unsure of what is happening, what to do next, or if they have completed a task successfully. Unintuitive interface can cause users to guess how to use an app or website, or they encounter unexpected or confusing behaviors. Accessibility barriers can prevent users with disabilities or impairments from accessing or using an app or website effectively.

2 UX testing methods

UX testing methods are ways to evaluate how your product meets the needs and expectations of your users. Through user research, usability testing, A/B testing, analytics, and feedback, you can identify and fix UX quality issues, as well as improve user satisfaction and engagement. User research involves gathering information about target users, such as goals, preferences, pain points, and behaviors, through surveys, interviews, focus groups, or observations. Usability testing involves observing how real or representative users interact with your product, and measuring their success, efficiency, and satisfaction, through tasks, scenarios, or questions. A/B testing involves comparing two or more versions of your product, or a specific feature, and measuring how they affect key metrics, such as conversion, retention, or revenue. Analytics involves collecting and analyzing data about how your users use your product, such as page views, bounce rates, session durations, or click-through rates. Feedback involves soliciting and reviewing feedback from your users, such as ratings, reviews, comments, or suggestions.

3 UX testing tools

UX testing tools are software or platforms that can help you save time, money, and resources, as well as provide valuable insights and recommendations. UserTesting is a platform that allows you to recruit and test users, and get video and audio recordings, transcripts, and reports of their feedback and behavior. Hotjar is a tool that tracks and visualizes user interactions with your product, such as heatmaps, scroll maps, session recordings, and surveys. Optimizely is a tool that creates and runs A/B tests, and measures their impact on key metrics and goals. Google Analytics collects and analyzes data about website or app traffic, such as demographics, sources, behavior, and conversions. UserVoice is a tool that collects and manages feedback from users, such as ratings, reviews, comments, or suggestions.

4 Accessibility testing

Accessibility testing is a subset of UX testing that focuses on ensuring that your product is accessible and usable by people with disabilities or impairments, such as vision, hearing, motor, or cognitive. This type of testing can help you comply with legal and ethical standards, as well as reach a wider and more diverse audience. Manual testing involves testing your product yourself, or with the help of people with disabilities or impairments, to check if it meets the accessibility guidelines and best practices. Automated testing uses tools or software to scan your product and identify accessibility issues. Lastly, user testing involves testing your product with real or representative users with disabilities or impairments, and measuring their success, efficiency, and satisfaction.

5 Accessibility testing tools

Accessibility testing tools are software or platforms that help you conduct, manage, or analyze accessibility testing methods. WAVE, axe, NVDA, VoiceOver, and Color Oracle are some of the most common tools used to detect and fix accessibility issues, as well as improve user experience and quality. WAVE allows you to evaluate the accessibility of web pages and get reports, suggestions, and icons of the issues and features. Axe helps you test the accessibility of web or mobile applications and get reports, suggestions, and code snippets of the issues and fixes. NVDA and VoiceOver simulate how your product sounds and behaves for users with screen readers, and Color Oracle simulates how your product looks and contrasts for users with color blindness. All of these tools help you check if your product is accessible and understandable.