登录查看更多内容

What are the most common user behaviors that lead to conversions?

由人工智能和领英社区提供技术支持

If you want to optimize your website for search engines, you need to understand how your visitors behave and what motivates them to take action. User behavior is the way people interact with your site, such as clicking, scrolling, browsing, and filling out forms. Conversion is the desired outcome of your site, such as a purchase, a sign-up, a download, or a contact. In this article, we will explore some of the most common user behaviors that lead to conversions and how you can use them to improve your SEO strategy.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

Swapnil Dixit ????

Data Analyst | SEO Specialist | Solving Complex Ranking Challenges | 400+ Keywords Ranked | Technical SEO |SERP…
???????????????? ??????????????, ????.??.

Board Member @ NCAR, Associate Professor of InfoScience. Expert in Data, Information, Documents/Archiving Management, &…
Joseph Z. Ferry

Digital Marketing Director

1 Search intent

Search intent is the goal or purpose behind a user's query on a search engine. It reveals what kind of information, solution, or experience they are looking for. Search intent can be classified into four main types: informational, navigational, transactional, and commercial. Each type has different implications for your content, keywords, and user journey. For example, if someone searches for "how to make pizza dough", they have an informational intent and want to learn something. If they search for "pizza hut near me", they have a navigational intent and want to find a specific location. If they search for "order pizza online", they have a transactional intent and want to buy something. And if they search for "best pizza in town", they have a commercial intent and want to compare options. To increase conversions, you need to match your content to the search intent of your target audience and provide them with relevant and valuable information.

添加您的观点

Swapnil Dixit ????

Data Analyst | SEO Specialist | Solving Complex Ranking Challenges | 400+ Keywords Ranked | Technical SEO |SERP Ranking | SaaS & Ecommerce SEO | Core Web Vital Optimization | GreyHat SEO | SEO Reporting
举报内容
I think Common user action & behaviors leading to conversions engaging with : ??Attractive eye cache content . ??simple user navigation to destination page without any distraction ??proper call to action, positive audience reviews. Quick site opening ?? Important is social proof. Users who show interest, trust, and spend time exploring are more likely to convert.

已翻译

赞
???????????????? ??????????????, ????.??.

Board Member @ NCAR, Associate Professor of InfoScience. Expert in Data, Information, Documents/Archiving Management, & Decision Support.
举报内容
In my opinion, it’s very important to have a more effective content strategy, by targeting keywords that align with the needs of your target audience, creating relevant content by understanding your users' needs and creating content that fulfills them, and ranking higher in search results by showing search engines that your content is valuable and relevant to their users.

已翻译

赞
Joseph Z. Ferry

Digital Marketing Director
举报内容
Here's a quick 2-step diagnostic to check if you're leveraging search intent properly. Step 1: What percentage of your keywords are using broad match? Can you convert them into informational, navigational, transactional and commercial sub-types? Step 2: Do your ads and landing pages contain headlines that match the respective sub-types?

已翻译

赞

2 Click-through rate

Click-through rate (CTR) is the percentage of users who click on your link from the search results page. It measures how attractive and relevant your title, URL, and meta description are to the users. A high CTR indicates that your link matches the user's intent and expectations and that you have a compelling headline and snippet. A low CTR indicates that your link does not stand out or appeal to the users and that you need to improve your title and description. To boost your CTR, you need to use clear and concise language, include keywords and modifiers, create curiosity and urgency, and use numbers and symbols.

添加您的观点

AHSAN IRFAN

I help Solopreneurs earn $10,000/month on automation ( Request my Services ?? ) Built 3 businesses to $10K/month (yes, it’s possible!) | AI Enthusiast & Business Growth Specialist | 7+ Businesses
举报内容
In my opinion, the common user behaviors that lead to conversions is CTR. CTR is a ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. A higher click-through rate indicates that a higher percentage of people who viewed the content took the desired action (clicking on the link).

已翻译

赞

3 Dwell time

Dwell time is the amount of time a user spends on your site after clicking on your link from the search results page. It measures how engaging and satisfying your content is to the users. A long dwell time indicates that your content is relevant, useful, and interesting to the users and that you have a good user experience and design. A short dwell time indicates that your content is irrelevant, boring, or confusing to the users and that you have a poor user experience and design. To increase your dwell time, you need to use clear and scannable headings, subheadings, and bullet points, include images, videos, and other multimedia, provide internal and external links, and optimize your site speed and mobile-friendliness.

添加您的观点

4 Bounce rate

Bounce rate is the percentage of users who leave your site after viewing only one page. It measures how well your site meets the user's needs and expectations. A high bounce rate indicates that your site does not provide what the user is looking for, that your site is difficult to navigate or use, or that your site has technical issues. A low bounce rate indicates that your site provides what the user is looking for, that your site is easy to navigate and use, and that your site has no technical issues. To reduce your bounce rate, you need to align your content with the user's intent and query, provide clear and prominent calls to action, offer incentives and benefits, and reduce distractions and pop-ups.

添加您的观点

5 Conversion rate

Conversion rate is the percentage of users who complete a desired action on your site, such as a purchase, a sign-up, a download, or a contact. It measures how effective your site is at persuading and satisfying the users. A high conversion rate indicates that your site offers a clear and compelling value proposition, that your site builds trust and credibility, and that your site removes friction and barriers. A low conversion rate indicates that your site lacks a clear and compelling value proposition, that your site fails to build trust and credibility, and that your site creates friction and barriers. To improve your conversion rate, you need to use persuasive and emotional copy, include social proof and testimonials, provide guarantees and assurances, and simplify and streamline your forms and checkout process.

添加您的观点

6 User feedback

User feedback is the way users express their opinions, feelings, and suggestions about your site, such as ratings, reviews, comments, surveys, and polls. It measures how satisfied and loyal your users are and how you can improve your site. Positive user feedback indicates that your site meets or exceeds the user's expectations and that you have a strong relationship with your users. Negative user feedback indicates that your site falls short of the user's expectations and that you have a weak relationship with your users. To leverage user feedback, you need to encourage and incentivize users to share their feedback, monitor and respond to feedback regularly, and use feedback to identify and fix issues and enhance features and benefits.

添加您的观点

REWATI KHARE

Cluster SEO Manager (Organic Growth) @ Bajaj Finserv | Ex- Associate Director @ Dentsu Creative India | LinkedIn Top SEO Voice | The Drum Future 50 2023 | SEO & Media Planning | Women in Tech SEO Mentor
举报内容
Collecting and analyzing user feedback regularly can help businesses identify and prioritize the user behaviors that have the most significant impact on conversions. It also provides opportunities for continuous improvement and optimization based on user preferences and needs. Positive feedback on personalized experiences, such as tailored recommendations or personalized content, can enhance user engagement and contribute to conversions.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Manal El Rassas
(已编辑)
举报内容
Analyzing user feedback obtained from social media or websites through sentiment analysis is a valuable tool for understanding customer sentiments towards our products or services. This method provides insights into how customers perceive and feel about our offerings, fostering a deeper understanding of their experiences and preferences. Moreover, it allows for the identification of areas for improvement based on the valuable insights shared by clients through their feedback.

已翻译

赞

Search Engines

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the most common user behaviors that lead to conversions?

1

2

3

4

5

6

7

1 Search intent

2 Click-through rate

3 Dwell time

4 Bounce rate

5 Conversion rate

6 User feedback

7 Here’s what else to consider

Search Engines

给文章评分

感谢您的反馈

更多Search Engines相关文章

更多相关阅读内容

What are the most common user behaviors that lead to conversions?

1

2

3

4

5

6

7

1 Search intent

2 Click-through rate

3 Dwell time

4 Bounce rate

5 Conversion rate

6 User feedback

7 Here’s what else to consider

Search Engines

给文章评分

感谢您的反馈

查看其他技能