What are the most common reasons for low conversion rates in digital marketing?

Before designing, think about your users, about usability - and in this case, level at the bottom, don't leave thinking that everyone has users. Ensure excellent navigability and experience.

I think any website owner needs to firstly understand the cavernous difference between good web design and poor. It's not the difference between Pepsi and Coke (small) - it's the difference between Lionel Messi and Sunday League (huge). It's embarrassing what passes for web "design" sometimes.

The lack of proper design not only impacts conversion rates but can also increase bounce rates and diminish user trust. In the competitive digital environment, where the first impression is crucial, a user-centric design is essential to stand out and build a strong reputation for trust and credibility. In conclusion, website design goes beyond aesthetics; it is a key strategic tool that directly influences marketing performance and success in e-commerce.

? Imagine you visit a website, and it takes forever to load, the text is too small to read on your phone, and you can't find what you're looking for easily. That's frustrating, right? Well, that's what happens when a website has a bad design. People leave without buying or signing up. ? If the signs inside the store are unclear, and you can't find the products you want, you won't buy anything. Similarly, if a website's content is confusing, visitors won't take action. ? Imagine waiting in line at a slow checkout counter in a store. It's frustrating, and you might leave your items and go. Slow website loading times are like that. If a website takes too long to load, visitors lose patience and leave.

El UX es crucial para el éxito de un ecommerce y cualquier sitio web que requiera conversiones. Más allá del dise?o estético (que también importa), son las decisiones de UX como la ubicación de los botones, la complejidad de los formularios, el redimiento de la página, lo que impacta positivamente o negativamente en el ratio de conversión.

? Imagine you're selling a recipe app. A weak value proposition would be saying, "Cook delicious meals with our app." But a strong one would be, "Cook gourmet dishes with step-by-step recipes and chef tips." The strong proposition is clear and tells people exactly what they get. ? If your website or ad is confusing, like a messy restaurant menu, visitors won't know what to do. Clear instructions and a simple layout help. ? Just like meeting a new friend, people need to trust your brand. Use reviews, testimonials, and trust badges to show you're reliable. ? Imagine waiting in line forever at a store. A slow website is like that. People leave if it takes too long to load. Speed it up to keep them interested.

A saying that's good to keep in mind: half of everyone is below average. That's the same for you and your competitors. You need a fantastic reason for a prospective customer to work with you, and put it on your website.

Este es uno de los aspectos más complejos de revertir pues la propuesta de valor (o carencia de la misma) usualmente es intrínseca al negocio. Por más buenas prácticas de marketing digital e inversión en pauta que se apliquen, si el producto no hace fit con el mercado, el precio no es adecuado o simplemente no hay una propuesta de valor percibida, es complicado generar conversiones.

Social proof is the comforting arm you put around your customers to bring them into the fold. It's the soft words you tell them: "it's going to be ok - we've done this before". To put it another way, a lot of customers are happy to use lack of social proof as a reason to walk away. Because without it, you're just all talk.

? Low conversion rates in digital marketing happen when not many people are taking the desired actions on your website or ads, like buying a product or signing up. ? One big reason for this is lack of social proof, which means there isn't enough evidence to show that others trust your brand. ? Imagine a website where people write good things about a product they bought. If others see these reviews, they're more likely to buy too. ? Think of a restaurant with a high star rating. You'd be more willing to eat there because others had a good experience. ? So, when your digital marketing doesn't have social proof, it's like trying to sell something without any recommendations or positive feedback, and that can lead to low conversion rates.

Remember that time spent online can often be boring, tedious, headache-inducing and even stressful. People don't want to spend a single extra-frickin-second reading the two paragraphs you wrote in your product title. Ask yourself: would I want to be subject to my own website experience? Sort it out.

? Low conversion rates in digital marketing happen because of "friction" in the process. ? Imagine you're shopping online, and it takes forever to complete your purchase because there are too many steps to follow. ? Sometimes, there are so many choices and distractions that you're not sure what to do. ? And worst of all, there's no one to guide you when you're stuck. ? All these things create "friction," making it hard and not fun to do what the website wants you to do. So, many people leave without buying or signing up, and that's why conversion rates are low. ? To fix this, websites need to make things simple and smooth, like a slide down a playground slide - easy and fun!

You can tell pretty quickly the websites that really care about getting it right - including testing. Don't set and forget - keep improving!

? It's like opening a store without knowing which products people like. If you don't test different versions of your website or ads, you might have elements that turn customers away. ? Imagine having a garden but not taking care of it. Your digital marketing needs care too. If you don't optimize your content, like using the right keywords, your website won't show up when people search for your products. It's like having a flower shop but not putting the beautiful flowers in the front window where everyone can see them. ? Think of your website as a map. If it's confusing, visitors will get lost and leave.

As baixas taxas de convers?o no marketing digital muitas vezes derivam do desalinhamento com o público-alvo. Uma segmenta??o inadequada, que falha em compreender as necessidades, preferências e comportamentos dos consumidores, resulta em mensagens ou ofertas que n?o ressoam com o público certo. Quando a marca n?o conhece profundamente seu público e seus padr?es de comportamento, é difícil criar campanhas ou conteúdo relevantes. Isso leva a uma falta de engajamento e, consequentemente, a taxas de convers?o mais baixas. Esse desalinhamento, em resumo, afeta completamente o valor percebido do seu produto/servi?o pelo consumidor, impactando diretamente os resultados das estratégias de marketing digital.

I'll say perhaps the harshest thing on this beautiful and sunny Sunday: Your higher-ups. And having a WHOLE team mash their "brilliant" ideas into one piece of marketing/ advertising. But mostly it's the higher-ups. Corporate lingo might seem fine to them, Yet we don't talk like that while waiting to order a burger? Right?... The classic "research your ICP" and "speak the ICP's language" is a timeless cure to this plague. Yet many, and I repeat MANY companies are guilty of such atrocities.