What are the most common marketing communications challenges and how do you overcome them?

Among the most common marcomm challenges is overcoming misguided belief by others that there's a silver bullet - "if only the website were better", "if only I was a well respected thought leader", "if only we had the best social posts", "if only I was above the fold in [outlet]", "if only the logo was really cool", "if only I had better data"... Among other things, good marcomm is nuanced mixed of audience-targeted integrated strategies with flexibility for adaptation as new info, opps and threats inevitably emerge along the way.

Un podcast que considero de gran utilidad para copywriters y marketers especializados en habla hispana es The Conversion Show de Javi Pastor. Aquí puedes aprender de los consejos, experiencias e ideas de Javi, destacado profesional en cuya escuela comencé mi especialización en Copywriting. No solo se pueden encontrar tips e información interesante sobre creación de copy, también puedes aprender mucho sobre embudos de venta, conversiones, email marketing, estrategia y más.

It's not about reading books and listening to podcasts; it's about doing those things and more. Interacting with your peers in marketing communications communities is a huge help. But, when I initially read this question, my initial response was more about actual daily challenges, such as getting buy-in and explaining why the strategy isn't all about shiny objects as tools. Yet, that circles back to my second sentence. Being involved with your peers so as to bounce things off of them, ask questions about new tools and theories, what's worked for them and what hasn't, etc., is so very helpful.

Doing one time >>> Reading/listening about it 100 times. That's 100% true. So, beyond simply using books and podcasts for knowledge, actively apply what you learn by integrating key insights into your marketing strategy. For instance, after reading a book or listening to a podcast, create an action plan to test new strategies or concepts. Join online communities or discussion groups to exchange ideas with peers who are also engaging with these resources. This approach not only reinforces your understanding but also provides practice, helping you stay ahead in overcoming marketing communications challenges.

As marketers, we are the voice of our brand. We learn the lingo, break down the jargon and develop an authentic voice. The longer you work in an industry, the easier it is. But what happens when a new client or job forces you out of your comfort zone? Think like a consumer. Absorb as much as you can about the industry, your organization and your competition. Subscribe to newsletters, follow competitive social channels and identify key media outlets. Buzzwords will jump off the page. Key themes will emerge, and you will quickly understand what matters most. Find something confusing? Use it as an opportunity to better articulate it on behalf of your brand. It won't take long before you become one of the experts you set out to follow.

I find one of the biggest challenges within marketing today and is interestingly reflected in these suggestions is the overwhelmingness of choice. There are so many options, so many books, podcasts, resources, channels, tactics, platforms, opinions... it can be incredibly debilitating. A good marketer can see the wood from the trees and know what to ignore and what to focus on without feeling they need to use every option.