If you want to increase your conversions from Excite, one of the oldest and most popular search engines, you need to avoid some common mistakes that can hurt your performance. In this article, we will discuss six of these mistakes and how to fix them.
Excite has a directory of websites that are organized by categories and subcategories. This directory can help you rank higher and attract more relevant traffic if you submit your site to the appropriate category. However, many marketers neglect this opportunity and miss out on a valuable source of exposure. To avoid this mistake, make sure you research the directory and find the best fit for your site. Then, follow the submission guidelines and optimize your site title and description for the directory.
Mistake : Running Too Many Tests At A Time. If too many tests like Golden KW ratio; KW prominence; page speed for different models of same devices
Excite uses a different algorithm than other search engines to rank websites. It focuses more on the semantic meaning and context of the keywords, rather than the exact match or frequency. This means that you need to use keywords that are relevant, specific, and descriptive for your site. However, many marketers use generic, broad, or irrelevant keywords that do not match the user intent or the content of the site. To avoid this mistake, use keyword research tools and analytics to find out what keywords your target audience is using on Excite. Then, use them strategically in your site content, title, meta tags, and URL.
Excite is known for its simple and user-friendly interface that allows users to find what they are looking for quickly and easily. However, many marketers have a poor site design that is cluttered, confusing, or slow. This can frustrate the users and make them bounce off your site without converting. To avoid this mistake, make sure your site design is clean, clear, and fast. Use a responsive layout that adapts to different devices and screen sizes. Use clear navigation, headings, and labels to guide the users. Use images, videos, and colors to enhance the visual appeal and engagement.
Excite is constantly updating and improving its search engine to provide the best results and experience for its users. However, many marketers do not test and optimize their site for Excite and assume that what works for other search engines will work for Excite as well. This can lead to poor performance and missed opportunities. To avoid this mistake, make sure you test and optimize your site for Excite regularly. Use tools like Google Analytics, Excite Webmaster Tools, and A/B testing to measure your site performance, identify issues, and implement changes.
Excite is a great source of traffic and leads for your site, but you need to know how well you are converting them into customers. However, many marketers do not track and measure their conversions from Excite and rely on guesswork or intuition. This can result in wasted resources, ineffective strategies, and lost revenue. To avoid this mistake, make sure you track and measure your conversions from Excite accurately. Use tools like Google Analytics, Excite Webmaster Tools, and conversion tracking software to track your conversion goals, sources, and rates. Use this data to analyze your conversion funnel, identify bottlenecks, and optimize your conversion process.
Costumo dizer no meu trabalho que "o que n?o se pode medir, n?o se pode otimizar" portanto, é importante que todos os indicadores de sucesso do seu negócio sejam medidos e para otimiza??o de convers?o n?o é diferente. Antes de iniciar os testes você precisar coletar os dados para entender qual o cenário atual e levantar hipóteses para realizar os testes baseado em um objetivo, geralmente sendo convers?es (lead, venda). Use Google Analytics e Google Tag Manager para isso.
Excite is not only a search engine, but also a portal that offers various services and features to its users, such as news, email, games, and shopping. This means that you can use Excite to engage and retain your customers beyond the initial conversion. However, many marketers do not leverage these opportunities and focus only on acquiring new customers. This can result in low customer loyalty, satisfaction, and retention. To avoid this mistake, make sure you engage and retain your customers from Excite. Use tools like email marketing, social media, and loyalty programs to communicate, interact, and reward your customers. Use Excite's services and features to offer value-added benefits and incentives to your customers.
Mistake 7: Lack of Clear Call-to-Action (CTA): If your website lacks clear and compelling calls-to-action, visitors may not know what steps to take next. Solution: Place prominent CTAs throughout your site, guiding users on the desired actions such as making a purchase, filling out a form, or contacting you. To understand it easily: No CTA ??: If your website lacks clear and compelling calls-to-action, visitors may not know what steps to take next. CTA ??: Place prominent CTAs throughout your site, guiding users on the desired actions such as making a purchase, filling out a form, or contacting you. CTA + Justification ??: Ensure your CTAs are strategically placed to prompt user engagement and lead them towards meaningful actions.