What are the most common content performance metrics and benchmarks in your industry or niche?

When it comes to my specific niche of podcast marketing, I always encourage a client's KPIs to mostly ignore the download metrics as the most important number, to start. There's way more value in the retention data. You'll be able to see these numbers in the dashboards of Apple Podcasts and Spotify for Podcasters. This is the data you need to measure, because it indicates whether what you're doing is actually working. There's no sense actively seeking to pile in new listeners if the one you're already getting are not digging your content anyway! First hone in on signals that what you're doing is being valued and then look into how you can expose it to a wider audience!

Conversion Metrics: Leads Generated: The number of new leads generated through your content, such as email signups or contact form submissions. Customer Acquisition Cost (CAC): The total cost associated with acquiring a new customer. Sales Conversion Rate: The percentage of leads who convert into paying customers. Consumption Metrics: Impressions: The number of times your content is displayed, regardless of whether it's clicked on or not. Views/Reads: The number of times your content is actually seen or read by users. Reach: The number of unique individuals who saw your content. Engagement: This can include metrics like likes, comments, shares, and time spent on page.

Monitoring and contrasting your metrics and benchmarks is the third step in determining the performance of your content. Metrics, which include page views, sessions, conversions, and income, are the numerical indicators of the effectiveness of your content. Benchmarks refer to the industry or niche's norms or averages that assist you in comparing your performance to that of your competitors or best practices. Depending on your objectives and key performance indicators, you should check your measurements and benchmarks on a weekly, monthly, or quarterly basis. In order to spot trends, patterns, and opportunities, you should also compare your measurements and benchmarks across time.

And, again, when it comes to podcast marketing, optimization is much easier to achieve if you have access to Apple Podcasts' "Connect" dashboard. Since you can see the actual data in app, which shows you actual listener data rather than the raw download only data your hosting provider gives you, it's easier to A/B test engagement based on different titles for your episodes!