What are the most common animation challenges for explainer videos?

1 Script and Storyboard

The first challenge is to write a clear and concise script that covers the main points of your message and matches the tone and style of your brand. You also need to create a storyboard that visualizes the script and guides the animation process. A good script and storyboard should be aligned with your goals, audience, and budget. They should also be flexible enough to allow for revisions and feedback.

3 Voiceover and Sound Effects

The third challenge is to find a voiceover and sound effects that complement your animation and enhance your message. A voiceover is the narration that accompanies your explainer video and communicates your key points. A sound effect is a noise or music that adds emotion and interest to your animation. You need to select a voiceover and sound effects that match your brand personality, target audience, and animation style. You also need to ensure that they are clear, professional, and synchronized with your animation.

4 Length and Pace

The fourth challenge is to determine the optimal length and pace for your explainer video. The length is the duration of your explainer video and the pace is the speed and rhythm of your animation, voiceover, and sound effects. You need to balance the length and pace of your explainer video to keep your audience engaged and informed. A general rule of thumb is to keep your explainer video between 60 and 90 seconds, and your pace moderate and consistent.

5 Optimization and Distribution

The fifth challenge is to optimize and distribute your explainer video to reach your target audience and achieve your desired results. Optimization is the process of improving the performance and visibility of your explainer video on different platforms and devices. Distribution is the process of sharing and promoting your explainer video on various channels and networks. You need to optimize and distribute your explainer video according to your goals, audience, and budget. You also need to measure and analyze the impact and effectiveness of your explainer video.

6 Revision and Update

The sixth challenge is to revise and update your explainer video to maintain its relevance and quality. Revision is the process of making changes and improvements to your explainer video based on feedback and data. Update is the process of adding new or updated information or features to your explainer video. You need to revise and update your explainer video regularly to keep it fresh and accurate. You also need to communicate and collaborate with your team and stakeholders to ensure that your explainer video meets their expectations and needs.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?