What metrics can you use to evaluate your mobile app marketing campaigns?

2 App Retention

App retention is the percentage of users who continue to use your app after a certain period of time, such as a day, a week, or a month. App retention is a key metric to measure the loyalty and engagement of your users and the value of your app. A high retention rate means that your app meets the needs and expectations of your users and that your app marketing campaigns are targeting the right audience. A low retention rate means that your app is losing users quickly and that you need to improve your app design, functionality, or user experience.

3 App Engagement

App engagement is the frequency and duration of user interactions with your app, such as sessions, events, actions, or screens. App engagement is a crucial metric to measure the usability and relevance of your app and the satisfaction of your users. A high engagement rate means that your app is providing useful and enjoyable features and content and that your app marketing campaigns are driving qualified and interested users. A low engagement rate means that your app is not appealing or useful enough for your users and that you need to enhance your app features, content, or personalization.

4 App Revenue

App revenue is the amount of money that your app generates from different sources, such as in-app purchases, subscriptions, ads, or referrals. App revenue is an essential metric to measure the profitability and sustainability of your app and the return on investment (ROI) of your app marketing campaigns. A high revenue rate means that your app is monetizing well and that your app marketing campaigns are generating positive ROI. A low revenue rate means that your app is not generating enough income and that you need to optimize your app monetization strategy, pricing, or promotion.

5 App Reviews and Ratings

App reviews and ratings are the feedback that your users leave on your app store page or on other platforms, such as social media, blogs, or forums. App reviews and ratings are an important metric to measure the reputation and perception of your app and the satisfaction and loyalty of your users. A high number of positive reviews and ratings means that your app is delivering a great user experience and that your app marketing campaigns are building trust and credibility. A low number of negative reviews and ratings means that your app is facing issues or complaints and that you need to address them promptly and effectively.

6 App Analytics Tools

To track and analyze these metrics, you need to use app analytics tools that can help you collect, measure, and visualize the data from your app and your app marketing campaigns. App analytics tools can help you understand your app performance, user behavior, and marketing outcomes. Some of the most popular app analytics tools are Google Analytics for Firebase, Facebook Analytics, Appsflyer, Mixpanel, and Amplitude. You can use these tools to set up your app marketing goals, track your key performance indicators (KPIs), and optimize your app marketing strategies.