What market research can you do to improve your motivational speaking content?

To enhance motivational speaking content, conducting targeted market research is essential. Start by identifying your target audience and understanding their needs, preferences, and challenges. Surveys and interviews with potential listeners can provide valuable insights into the topics, styles, and formats that resonate with them most. Analyzing competitors in the motivational speaking space allows you to identify gaps and unique selling points. Monitoring social media platforms for trends and discussions related to personal development and motivation can offer real-time feedback. Additionally, feedback forms and analytics from previous speaking engagements help evaluate the impact of your content.

Conduct some real time "intercept" interviews. Briefly mix and mingle with the audience before the talk or if at a conference, during the conference before your talk, and ask questions like: what is one thing do you hope to learn today? what is your biggest challenge related to (topic)? why are you here today?

There so much to learn from such great talent around us! Looking at your peers ( i won't call them competitors) and learning from them in terms of - style -content -their websites -how they present themselves etc One can always learn and emulate.

The subsequent phase of market research involves a comprehensive examination of your competitors. Identify who they are and delve into an analysis of their strengths, weaknesses, opportunities, and threats. Scrutinize their unique selling propositions, value propositions, and brand identities. Explore the topics, formats, styles, and channels they employ for their content, as well as how they engage, educate, and entertain their audience. Understand their differentiation strategies within your niche and discern their positioning relative to both you and other competitors. Employ diverse tools such as websites, blogs, podcasts, videos, books, social media, reviews, and testimonials to glean insights.

Identifying content gaps and opportunities is a pivotal aspect of refining and strengthening your overall content strategy. Begin by assessing your existing content to pinpoint areas where information might be lacking or not adequately addressed. Pay attention to audience feedback, comments, and questions to understand what they are seeking but not finding. This process not only ensures your content remains relevant but also allows you to explore untapped topics or angles that could resonate with your audience. Utilize analytics tools to identify popular search queries or trending topics within your niche. Embracing a proactive approach to content creation based on these gaps and opportunities positions you as a valuable resource yr field.

You can also try a strategy to experiement, to see what resonates. Think of it like creating different buckets and putting slightly different offerings/content/style etc out there and see which resonates more and why. This will give a lot of actionable insights as to what audience likes.