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What makes social media posts shareable?

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Social media is a powerful tool for reaching and engaging your audience, but not all posts are created equal. Some posts get more likes, comments, and shares than others, and that can make a big difference in your online visibility and reputation. So what makes social media posts shareable? Here are some tips to help you craft posts that people want to spread.

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Milan Te?i?

Let's make your software company's brand an indispensable part of the industry

1 Know your audience

The first step to creating shareable posts is to understand who you are writing for. What are their interests, needs, problems, and preferences? How do they use social media and what kind of content do they consume and share? You can use tools like analytics, surveys, and feedback to get insights into your audience and tailor your posts accordingly. The more relevant and valuable your posts are to your audience, the more likely they are to share them with their friends and followers.

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Milan Te?i?

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If you've already created plenty of content in the past, check out your older posts to see which ones get shared the most. By doing such analysis, you'll start to see patterns emerging right in front of your eyes. Then, use your findings to create more similar content. If you don't have a lot of content history to go through, then analyse other creators in your industry, and again... You'll start seeing patterns.

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2 Write catchy headlines

The headline is the first thing that people see when they encounter your post, and it can make or break their decision to click, read, or share. A catchy headline should capture the attention and curiosity of your audience, and communicate the main benefit or promise of your post. You can use techniques like asking questions, using numbers, creating urgency, or invoking emotion to make your headlines more appealing. But avoid clickbait, exaggeration, or false claims, as they can damage your credibility and trust.

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Milan Te?i?

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The headline alone won't get your content shared, but it will get more people to look at the post... And then they might share... If you provide information worth sharing.

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Tokologo L.

MA Journalism Candidate | Marketing, PR & Communications
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What's something that makes you stop scrolling and go, "Wow, I wish I could like this a billion times over!", on Linkedin? It could be a funny joke, useful career advise from someone admire etc... Put yourself in your audience's shoes. They have so many options to choose from now... You have about 3 seconds to impress them before they scroll away forever. Make. It. Count. Use techniques such as: - asking thought-provoking questions - incorporating numbers statistics - creating a sense of urgency - evoking emotion Or anything new you've been too scared to try. Just do... Something. ?

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3 Use visuals

Visuals are a powerful way to enhance your posts and make them more shareable. People process images faster than text, and they can evoke emotions, convey messages, and illustrate points more effectively. You can use photos, videos, infographics, memes, gifs, or charts to add variety and interest to your posts. But make sure your visuals are relevant, high-quality, and original, and that they support and complement your text. Also, optimize your visuals for different platforms and devices, and use captions and alt text to make them accessible.

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Milan Te?i?

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An image speaks 1000 words... They say. Text alone can absolutely create an emotional roller-coaster for your readers, but it's much more challenging than doing so with a stunning image. And it takes an emotional response to get your content shared.

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4 Add value

One of the main reasons why people share posts is because they find them useful, informative, or entertaining. They want to help others, express themselves, or start a conversation. So you need to make sure your posts add value to your audience and offer something that they can benefit from. You can do this by providing tips, insights, solutions, stories, humor, or inspiration that relate to your topic and niche. You can also use data, facts, quotes, or examples to back up your points and make your posts more credible and authoritative.

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Milan Te?i?

Let's make your software company's brand an indispensable part of the industry
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People usually share posts that present something new, something not yet discovered by them. Anything news-related often gets shared. Additionally, relatable stories will certainly "push some buttons". For instance, talking about your struggles with building an app is bound to get shared by some app developers.

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5 Engage your audience

Another way to make your posts more shareable is to engage your audience and encourage them to interact with you and each other. You can do this by asking questions, inviting feedback, soliciting opinions, or creating polls or quizzes that spark curiosity and discussion. You can also use hashtags, mentions, or tags to connect with other users and communities that are relevant to your topic and niche. And don't forget to respond to comments, thank your sharers, and join the conversation yourself. This will help you build relationships, loyalty, and trust with your audience.

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6 Experiment and test

Finally, you need to experiment and test different types of posts, formats, styles, and timings to see what works best for your audience and goals. You can use tools like analytics, metrics, and reports to measure the performance and impact of your posts, and see how they affect your reach, engagement, and shares. You can also use A/B testing, split testing, or multivariate testing to compare different versions of your posts and see which ones get more results. By experimenting and testing, you can learn from your successes and failures, and optimize your posts accordingly.

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Milan Te?i?

Let's make your software company's brand an indispensable part of the industry
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Even if you find the "perfect formula" for sharable content, would you claim with certainty that it can't get better? It certainly can always get better, so don't restrain from trying "crazy" post ideas.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What makes social media posts shareable?

1

2

3

4

5

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7

1 Know your audience

2 Write catchy headlines

3 Use visuals

4 Add value

5 Engage your audience

6 Experiment and test

7 Here’s what else to consider

Writing

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What makes social media posts shareable?

1

2

3

4

5

6

7

1 Know your audience

2 Write catchy headlines

3 Use visuals

4 Add value

5 Engage your audience

6 Experiment and test

7 Here’s what else to consider

Writing

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感谢您的反馈

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