Practical examples can provide insight into entry barriers and exit costs in an industry or a market. For instance, the pharmaceutical industry has high entry barriers due to patents, research and development, and regulatory approval, yet low exit costs due to generic competition and product obsolescence. This leads to high profits and innovation, but also high prices and social concerns. On the other hand, the airline industry has low entry barriers due to deregulation, low fares, and online booking, but high exit costs due to fixed assets, labor contracts, and debt obligations. This leads to low profits and frequent bankruptcies, yet low prices and consumer choice. The restaurant industry is somewhere in the middle with moderate entry barriers due to location, capital, and reputation as well as moderate exit costs due to leases, equipment, and inventory. This leads to moderate profits and differentiation but also high risk and uncertainty.