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What are the main challenges and risks of communicating with multiple supply chain stakeholders?

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Communication is a vital skill for any supply manager, especially when dealing with multiple stakeholders in a complex and dynamic supply chain. However, effective communication is not always easy or straightforward, and it can pose various challenges and risks for the supply manager and the supply chain performance. In this article, we will explore some of the main communication issues that supply managers face, and how they can overcome them with some practical strategies.

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Wilton Mota

Gerente de Supply Chain (Planejamento, Suprimentos e Logística)
Yasmin Foster

Chief of Staff and Strategy Lead
Assael Villa

Supply Chain Manager

1 Diverse Stakeholders

One of the first challenges of communicating with multiple supply chain stakeholders is to understand and appreciate their diversity. Stakeholders can have different backgrounds, cultures, languages, interests, expectations, and preferences, which can affect how they communicate and interpret information. For example, some stakeholders may prefer formal and detailed reports, while others may favor informal and concise updates. Some stakeholders may have a high tolerance for ambiguity and risk, while others may demand clarity and certainty. Some stakeholders may value collaboration and feedback, while others may prefer autonomy and control. To communicate effectively with diverse stakeholders, the supply manager needs to identify and adapt to their communication styles, preferences, and needs, and use appropriate channels, tools, and formats to convey the message.

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Wilton Mota

Gerente de Supply Chain (Planejamento, Suprimentos e Logística)
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Um dos principais desafios na comunica??o com várias partes interessadas da cadeia de suprimentos é lidar com públicos diversos. Cada grupo, como fornecedores, distribuidores, clientes e reguladores, tem suas próprias necessidades, expectativas e formas de comunica??o preferidas. Adaptar a mensagem para atender a diferentes audiências sem perder consistência pode ser complexo. é essencial entender as características e preferências de cada grupo para comunicar-se de maneira eficaz e garantir que a mensagem seja recebida e compreendida por todos.

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Assael Villa

Supply Chain Manager
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Communicating effectively in a diverse business environment requires careful consideration of various cultural, linguistic, and background differences among team members. Some of the points to consider are communication styles, manners, diversity and multicultural environment.

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Peterson Barros

Gest?o de Projetos, Custos e Compras
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A comunica??o correta n?o tem haver apenas a transmitir informa??es de forma precisa, mas também ouvir atentamente as necessidades e preocupa??es dos fornecedores e das demais áreas. Considerado que Compras é uma área de apoio, logo o comprador deve exercer um papel de facilitador entre as partes, buscando o alinhamento e entendimento das premissas e restri??es envolvidas nos processos de fabrica??o e atendimento das necessidades existentes.

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2 Conflicting Objectives

Another challenge of communicating with multiple supply chain stakeholders is to manage and align their conflicting objectives. Stakeholders can have different goals, priorities, incentives, and performance measures, which can create tension and disagreement in the supply chain. For example, suppliers may want to increase prices and reduce lead times, while customers may want to lower costs and increase flexibility. Internal stakeholders, such as sales, production, and finance, may also have different views on how to optimize the supply chain operations and resources. To communicate effectively with conflicting stakeholders, the supply manager needs to establish and communicate a clear and shared vision, mission, and strategy for the supply chain, and negotiate and balance the trade-offs and compromises among the stakeholders.

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Emilie Schario

Product Manager at Settle | Timely, Accurate Landed COGS every time
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Many stakeholders will look at the same information in different ways given their goals. Centralizing their views by having everyone aligned on the definition and source of a metric through a single platform like Turbine can help reduce conflicts that arise of fundamental misunderstandings like the number of orders.

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3 Information Overload

A third challenge of communicating with multiple supply chain stakeholders is to cope with the information overload. Stakeholders can generate and demand a large amount of data and information, which can overwhelm and distract the supply manager and the supply chain performance. For example, stakeholders may request frequent and redundant reports, updates, and feedback, or provide irrelevant and inaccurate data and information. Too much information can also create confusion, uncertainty, and inconsistency in the supply chain decision making and execution. To communicate effectively with information overload, the supply manager needs to prioritize and filter the data and information, and use data analytics and visualization tools to synthesize and present the key insights and actions.

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Wilton Mota

Gerente de Supply Chain (Planejamento, Suprimentos e Logística)
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A sobrecarga de informa??es é outro risco significativo na comunica??o da cadeia de suprimentos. Com a vasta quantidade de dados gerados e compartilhados diariamente, é fácil que informa??es cruciais se percam ou sejam ignoradas. Filtrar e priorizar informa??es relevantes para cada parte interessada é vital para evitar confus?o e garantir que as mensagens importantes sejam destacadas. Utilizar ferramentas e técnicas de gest?o de informa??es eficazes ajuda a organizar e apresentar dados de maneira clara e acessível.

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4 Communication Barriers

A fourth challenge of communicating with multiple supply chain stakeholders is to overcome the communication barriers. Barriers can be physical, technical, psychological, or organizational, and they can hinder or distort the communication process and outcome. For example, physical barriers can include distance, time zones, noise, or interruptions, which can affect the availability and quality of communication. Technical barriers can include system failures, compatibility issues, or security breaches, which can affect the reliability and confidentiality of communication. Psychological barriers can include biases, assumptions, emotions, or perceptions, which can affect the understanding and interpretation of communication. Organizational barriers can include hierarchy, culture, policies, or procedures, which can affect the flow and direction of communication. To communicate effectively with communication barriers, the supply manager needs to identify and eliminate or minimize the sources of barriers, and use feedback and verification mechanisms to ensure the accuracy and completeness of communication.

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5 Communication Risks

A fifth challenge of communicating with multiple supply chain stakeholders is to mitigate the communication risks. Risks can be internal or external, and they can affect the communication performance and impact. For example, internal risks can include miscommunication, misunderstanding, or misinformation, which can lead to errors, delays, or conflicts in the supply chain. External risks can include competition, regulation, or disruption, which can affect the communication environment and context. To communicate effectively with communication risks, the supply manager needs to assess and monitor the communication risks, and use contingency and recovery plans to respond to the communication issues and crises.

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6 Communication Strategies

A sixth challenge of communicating with multiple supply chain stakeholders is to develop and implement effective communication strategies. Strategies can be proactive or reactive, and they can enhance the communication effectiveness and efficiency. For example, proactive strategies can include planning, designing, and executing the communication objectives, content, channels, frequency, and format, and aligning them with the stakeholder needs and expectations. Reactive strategies can include listening, responding, and adapting to the communication feedback, issues, and changes, and improving the communication quality and satisfaction. To communicate effectively with communication strategies, the supply manager needs to use a systematic and flexible approach, and leverage the best practices and tools for communication management.

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Yasmin Foster

Chief of Staff and Strategy Lead
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Striking a balance between proactive (planning, aligning communication) and reactive (listening, adapting) strategies is key in supply chain communication. Proactive planning builds trust, while reactive listening ensures agility. Balance is key. Also, don't forget to evaluate communication after challenges to improve future interactions. Leveraging technology, fostering open communication, and investing time into setting and managing expectations can further enhance effectiveness.

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Wilton Mota

Gerente de Supply Chain (Planejamento, Suprimentos e Logística)
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Desenvolver estratégias de comunica??o eficazes é fundamental para gerenciar os desafios e riscos mencionados. Implementar uma comunica??o regular e estruturada através de reuni?es, relatórios e atualiza??es periódicas. Utilizar plataformas de colabora??o que centralizem a comunica??o e permitam o acesso fácil a informa??es relevantes para todas as partes interessadas. Promover um ambiente de feedback aberto onde todos se sintam encorajados a expressar suas preocupa??es e sugest?es. Estruturar a comunica??o de maneira que facilite a compreens?o e a a??o.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Felipe Hernández Anzola

Transformo Cadenas de Suministro con?IA?-?GenAI
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No se deberían ver como riesgos si no como una oportunidad, poder tener la información de forma transversal donde los diferentes interesados tengan los mismos datos es una gran oportunidad y una necesidad actual.

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What are the main challenges and risks of communicating with multiple supply chain stakeholders?

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1 Diverse Stakeholders

2 Conflicting Objectives

3 Information Overload

4 Communication Barriers

5 Communication Risks

6 Communication Strategies

7 Here’s what else to consider

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