What are the latest trends in retail merchandising you should adopt?

Boa tarde Com certeza hoje nos PDVs, os clientes Vejam uma variedade de situa??es inusitadas, sejam abordagens, fazendo com que o cliente experimente o produto antes de efetuar a compra, ambientes que nós trazem um ar que agu?a o cliente ou faz ele retroceder ao local onde a matéria prima do produto é produzida, o marketing está muito evoluído nos PDVs, rob?s, display, móveis ilustrativos, sem falar das cabines ilustrativas, ch?o de lojas com adesivos de propaganda,etc Antigamente nossos PDVs n?o tinham nada disso. Isso mostra a evolu??o das marcas querendo fisgar seus clientes com os merchandising e marketing em busca do sucesso.

Interactive Displays engages customers by allowing them to interact with products through touchscreens or virtual experiences. Minimalistic displays, which focus on clean and clutter-free aesthetics, help products stand out and create a sophisticated shopping atmosphere

Tudo que eleva a experiência é importante. Na era do digital, haver um forte impacto na hora do atendimento é fundamental no varejo experiencial. Seja na recep??o, no acolhimento, na excelência, no provador, na caixa e em todo o momento em que o cliente está na loja, conseguir captar as suas necessidades e conseguir fazer a sua experiência memorável e convidativa para o retorno, fidelizando assim o cliente.

Experiential retail is transforming the shopping experience into something much more interactive and engaging. Instead of just displaying products, create immersive environments. For example, you could set up sensory booths that engage all five senses with your products, offer exclusive events such as private concerts or meet-and-greets with influencers, or integrate digital activations with gamification elements. Think of interactive apps that reward customers for exploring different sections of your store or AR games that allow them to earn discounts and prizes. These activities not only create memorable experiences but also foster emotional connections with your customers, leading to increased brand loyalty and more repeat visits.

Sensory experiences usually capture potential customers, as experiencing the sensations of a product or service before purchasing it, the customer's approval is achieved in the best way possible.

Sustainability in retail marketing requires more than quick fixes. It should encompass the entire value creation process: from design (sustainable conception, eco-design engineering, material choice) to production (processing technologies, waste minimization, energy efficiency), logistics (packaging materials, volume optimization), and end-of-life (disassembly, re-& upcycling). Decisions should be data-driven, based on metrics like CO2e, rather than gut feelings. Retail marketing must measure the carbon footprint of campaigns to drive continuous improvement. Only then can brands and retailers genuinely showcase their sustainable efforts and avoid greenwashing.

Every one want to buy sustainable product. And it is future market trend fast fashion but in low budget. Will try to do making low budget product in high volume

Adopting sustainability to also help demonstrate products is a way of attracting customers' attention on both fronts, that is, with the creativity of sustainable displays used to draw attention to the products, highlighting them even more.

The integration of Physical and Technological signage and marketing in Retail Marketing and Visual Merchandising, is a huge opportunity to create seamless customer engagement. For example having digital screens portray new collections, promotions, styling, and branding. This ultimately drives customers to purchase the whole “look”. The addition of technology also opens the door for celebrity endorsement. As we all know having a social media influencer/celebrity advertise the product is a quick selling point for customers especially in a younger demographic. Your product shown in stores on a celebrity drives attention and ultimately the sale.

I know personally, Omnichannel has improved our sales by offering customers access to more merchandise besides in store. Our customers love it!!

Visual storytelling works best when aligned with your marketing campaign, whether global or local. A creative idea that captures attention and encapsulates the essence of your campaign and brand is key. For example, if your brand offers hiking equipment, consider designing a window display with a mountain or snowy conditions. This not only highlights your products but also immerses customers in the experience your brand represents, making it more relatable and engaging.

Consumers are increasingly interested in storytelling, visualizing a story told through mannequins or creative objects attracts customers' attention.

Customers fall in love with brands, products or services due to the good experiences they cause in their lives, providing the best possible purchasing experience is the union of all VM techniques and customer service as if they were the most important person and special in the world.

Another emerging trend in retail merchandising is: Community-driven initiatives: Building a strong community not only cultivates brand loyalty but also generates valuable word-of-mouth marketing and feedback. Emphasising the development of connections among customers, supporting local causes, and creating spaces where like-minded individuals can come together, both online and offline.